Determine if certain locations, demographics, or behavior habits are over- or under-indexing with
comprehensive nationwide data — balanced against the census for the most accurate read of your market
TraQline collects data directly from the consumers buying your products, tracking large,
small, and regional retailers — as well as emerging and established brands
No brand or retailer too small, no area excluded. Our comprehensive market data covers the entire nation and allows you to group brands / retailers into customizable aggregates.
Discover opportunities or overcome threats with the ability to see indexing measurement by brand, retailer, and even product features.
Adjust distribution, marketing, product category mix and more to align with consumer preferences within a particular region, DMA, etc. Filter trends by area to measure campaign results.
Get regional and national share trends for both retailers and brands. Know who is winning and losing in a specific market — and even identify factors driving success.
Understand how you match up against competitors in your region, measure national and regional share trends, calculate growth rate, and more.
TraQline has been at the forefront of Mattress market data insights for 20+ years – helping take the guesswork out of your most difficult business challenges. From market share insights to consumer understanding, Durable IQ was designed to meet your business needs.