Track Regional and National Players

TraQline’s geographic representation measures small players 
in the marketplace with our census-balanced data. 

TraQline Measures Brands & Retailers of all sizes in both the US and Canada

TraQline collects data directly from consumers buying your products. This allows you to track both small and regional retailers as well as emerging and established brands. Harness the power of these key metrics to assess your competition, confidently protect your brand, and increase market share.

  • Online shopping and buying
  • Brand and Retailer sales
  • Why people buy
  • Product feature trends
  • What stores consumers shop
  • Brand & Retailer Market Share
  • Competitive insights
  • Pricing over time
Learn More about TraQline’s Key Metrics

Keep Track of Regional Players

Regional players can be a strong ally, or a menacing threat. Our door-to-door analysis process helps you measure regional players’ performance compared to national and online retailers.

Identify markets with regional players

Measure National share trends

Measure regional
share trends

Calculate growth rate
(up to 10 years)

Track performance

Assess Regional vs. National Performance

Our capability to accurately track online vs. brick & mortar sales across all retailers (even regional ones!) in the US and Canada gives our clients the data they need to make better decisions.

Your sales are declining in specific markets and you do not know why.

TraQline offers regional share trends for both retailers and brands. This information identifies who is winning/losing in a specific market and potentially what is driving this success/failure.

Your sales growth for specific products is not working in some markets.

TraQline identifies which product offerings are the most appealing by region. Regional differences may require different product offerings (e.g. it can be difficult to sell snow throwers in Florida).

You need to measure Big Box vs. regional & independents, but they’re too small to measure.

TraQline allows you to aggregate all brands and retailers. Group all the smaller retailers into a customized aggregate and compare yourself with the rest of the market.

You just completed a targeted marketing campaign but need to measure its success.

TraQline provides you the ability to filter on any specific region of the country. View trends within a specific region to measure share gains and losses.

We measure the market while you focus on your strategy.

Unbiased Market Research Data

TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables. These variables identify why consumers buy specific products and brands, as well as why they chose a specific retailer.

Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.

TraQline tracks most industries

Featured Resources

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