TraQline collects data directly from consumers buying your products. This allows you to track both small and regional retailers as well as emerging and established brands. Harness the power of these key metrics to assess your competition, confidently protect your brand, and increase market share.
Regional players can be a strong ally, or a menacing threat. Our door-to-door analysis process helps you measure regional players’ performance compared to national and online retailers.
Identify markets with regional players
Measure National share trends
Calculate growth rate
(up to 10 years)
Our capability to accurately track online vs. brick & mortar sales across all retailers (even regional ones!) in the US and Canada gives our clients the data they need to make better decisions.
TraQline offers regional share trends for both retailers and brands. This information identifies who is winning/losing in a specific market and potentially what is driving this success/failure.
TraQline identifies which product offerings are the most appealing by region. Regional differences may require different product offerings (e.g. it can be difficult to sell snow throwers in Florida).
TraQline allows you to aggregate all brands and retailers. Group all the smaller retailers into a customized aggregate and compare yourself with the rest of the market.
TraQline provides you the ability to filter on any specific region of the country. View trends within a specific region to measure share gains and losses.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables. These variables identify why consumers buy specific products and brands, as well as why they chose a specific retailer.
Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.
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