Uncover Consumer Purchase Motivation
accurate insights into consumer purchase motivation.
TraQline’s purchase motivation data comes directly from consumers who buy your products.
Use the power of WHY to assess your competition, confidently protect your brand, and even increase market share.
TraQline identifies retailer and brand purchase drivers (why consumers buy at a specific retailer). You may have a value proposition that is not appealing to the retailer’s target market (e.g. high price at Walmart).
TraQline enables you to identify the purchase drivers for your brand compared to your competitors. This can help identify gaps in your value proposition.
TraQline provides demographic profiles of those that are considering or purchasing in the category. Drill down specifically to your brand or your competitor’s brand.
TraQline measures why consumers purchased the brand, retailer, and product. This allows you to index your performance with your competitors and the industry.
We measure the market while you focus on your strategy.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and why they chose to purchase from a specific retailer.
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.