TraQline’s purchase motivation data comes directly from consumers who buy your products.
Use the power of WHY to assess your competition, confidently protect your brand, and even increase market share.
Get inside the mind of your consumer to improve marketing, merchandising, and satisfaction. Use TraQline’s valuable insights to uncover consumer purchase motivations.
Why bought store
Why bought brand
Why bought product
Our capability to accurately track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.
TraQline identifies retailer and brand purchase drivers (why consumers buy at a specific retailer). You may have a value proposition that is not appealing to the retailer’s target market (e.g. high price at Walmart).
TraQline enables you to identify the purchase drivers for your brand compared to your competitors. This can help identify gaps in your value proposition.
TraQline provides demographic profiles of those that are considering or purchasing in the category. Drill down specifically to your brand or your competitor’s brand.
TraQline measures why consumers purchased the brand, retailer, and product. This allows you to index your performance with your competitors and the industry.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables. These variables identify why consumers buy specific products and brands, as well as why they chose a specific retailer.
Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.
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