TraQline collects data directly from consumers who buy your products.
In preparing for your line review, you can harness the power of these key metrics to assess your competition, confidently protect your brand, and increase market share.
Whether using our preformatted Head-to-Head reports, our Category Analysis Template, or our Opportunity Funnel™ reports, TraQline has tools to make your line review successful.
Retailer market share
Identify pricing gaps
Identify feature gaps
Who’s buying products?
Our capability to track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.
TraQline is an unbiased source for share and behavior data. Due to it’s reliability, retailers know – and often demand – TraQline data at their line reviews.
Our comprehensive methodology allows you to share both brand and retailer competitive insights. This helps you show your partners where you can work together to fill in gaps and gain share.
TraQline line review tools are built right in. From our Opportunity Funnel™ reports to our Market Overview Report, spend more time understanding the market and less time pulling data.
With the ability to measure trends across a 10 year period, TraQline provides insight into emerging trends you can capitalize on with your product offerings.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables. These variables identify why consumers buy specific products and brands, as well as why they chose a specific retailer.
Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.
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