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Prepare for Line Reviews

TraQline is the most trusted source for market trends in durables, providing invaluable insights that can boost the success of your next line review

TraQline is the most trusted source for line reviews

TraQline collects data directly from consumers who buy your products. 
In preparing for your line review, you can harness the power of these key metrics to assess your competition, confidently protect your brand, and increase market share.

  • Online shopping and buying
  • Brand and Retailer sales
  • Why people buy
  • Product feature trends
  • What stores consumers shop
  • Brand & Retailer Market Share
  • Competitive insights
  • Pricing over time
Learn More about TraQline’s Key Metrics

Use TraQline’s tools to help with your line review

From ready-to-use Head-to-Head reports, Category Analysis template, and our
Opportunity Funnel™ reports, TraQline has visual tools to make your line review successful.

Retailer market share

Identify pricing gaps

Identify feature gaps

Market trends

Who’s buying products?

TraQline will help you have a successful line review

Our capability to track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.

Your retailer requests data from a reliable, consistent, and trusted industry source.

TraQline is an unbiased source for share and behavior data. Due to it’s reliability, retailers know – and often demand – TraQline data at their line reviews.

All you have to present for your line review is your own sales data and trends.

Our comprehensive methodology allows you to share both brand and retailer competitive insights. This helps you show your partners where you can work together to fill in gaps and gain share.

Your last line review fell flat. You need insights that will wow your retailer.

TraQline line review tools are built right in. From our Opportunity Funnel™ reports to our Market Overview Report, spend more time understanding the market and less time pulling data.

You need to convince your retailer to stock more of your SKUs to fill a market need.

With the ability to measure trends across a 10 year period, TraQline provides insight into emerging trends you can capitalize on with your product offerings.

We measure the market while you focus on your strategy.

Unbiased Market Research Data

TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables. These variables identify why consumers buy specific products and brands, as well as why they chose a specific retailer.

Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.

TraQline tracks most industries

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