TraQline captures the latest product trends directly from consumers who buy your products.
Use these consumer insights to assess your competition, confidently launch new products, protect your brand, and even increase market share.
No single tool can give you all the answers to “How do I launch a new product?”, but TraQline provides you with answers to some of the most important questions that need to be answered. We answer questions like:
How do I find the white space in an industry?
What trends are emerging?
Who is the target demographic in a category?
Which brands are successful?
Which stores align with my target demographic?
What percent of the category is sold online?
With 100+ variables available, TraQline provides you the ability to draw key insights from the data to develop your strategy prior to your new product launch. In addition, we provide the tools to track performance after product launch.
TraQline identifies which products and features are having the most success in the market. Retailers will not want to offer products that are underachieving in the market.
With TraQline, you can compare your product attributes to the ones that are most successful in the market (price, features, positioning). This will allow you to identify the gaps in your product offering.
Benchmark your current categories to one of our 270+ categories to help identify opportunities. Measure trends on related categories in your industry or adjacent ones.
TraQline offers many insights on price points such as which price point is gaining share and which brands and retailers are over or under indexing in those price levels.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables. These variables identify why consumers buy specific products and brands, as well as why they chose a specific retailer.
Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.