Successfully Launch New Products
New product development requires current data
on your competition, pricing, features and more.
TraQline captures the latest product trends directly from consumers who buy your products.
Use these consumer insights to assess your competition, confidently launch new products, protect your brand, and even increase market share.
Benchmark your current categories to one of our 270+ categories to help identify opportunities. Measure trends on related categories in your industry or adjacent ones.
We measure the market while you focus on your strategy.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and why they chose to purchase from a specific retailer.
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.