TraQline collects data directly from consumers who buy your products. These data help you to identify retailer white space, assess your competition’s weaknesses, confidently protect your brand, and even increase market share.
Sales growth without a corresponding growth in market share points to underperforming products. TraQline’s insights help you identify opportunities to gain share in a variety of areas including geography, product features, price points, emerging retailers and more.
Identify Growing Trends
Analyze Gaps (Price, feature, Geo)
Our capability to accurately track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.
TraQline can help you identify if the market is growing faster than you. This can happen if your sales are growing and you are losing share. TraQline can provide insights on where you are falling short relative to overall market growth.
TraQline can identify product features that are gaining share (e.g. new colors, sizes, technologies). This can help you focus your new product development efforts on relevant features with the highest growth potential.
TraQline market data can be analyzed by price, region, demographic, etc. So you can use it to uncover competitor strengths, weaknesses, or where there is white space on the floor at your retail partners or competitors.
A loss of shelf space will typically correlate to a loss of share. Use TraQline to identify new retail partners, emerging product features, and gaps in your competitor’s lineup –recovering critical market share.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables. These variables identify why consumers buy specific products and brands, as well as why they chose a specific retailer.
Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.