TraQline collects data directly from consumers who buy your products. These data helps you to identify retailer white space, assess your competition’s weaknesses, confidently protect your brand, and even increase market share.
TraQline market data can be analyzed by price, region, demographic, etc. So you can use it to uncover competitor strengths, weaknesses, or where there is white space on the floor at your retail partners or competitors.
We measure the market while you focus on your strategy.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and why they chose to purchase from a specific retailer.
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.