Find New Ways to Increase Market Share
TraQline collects data directly from consumers who buy your products. These data help you to identify retailer white space, assess your competition’s weaknesses, confidently protect your brand, and even increase market share.
- Online shopping and buying
- Brand and Retailer sales
- Why people buy
- Product feature trends
- What stores consumers shop
- Brand & Retailer Market Share
- Competitive insights
- Pricing over time
TraQline Provides You with Essential Growth Metrics
Sales growth without a corresponding growth in market share points to underperforming products. TraQline’s insights help you identify opportunities to gain share in a variety of areas including geography, product features, price points, emerging retailers and more.
Identify Growing Trends
Analyze Gaps (Price, feature, Geo)
Competitive Assessment
Assortment Plan
Track Performance
Know Your Market and Build Your Brand
Our capability to accurately track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.
Your sales are growing yet you are losing share.
TraQline can help you identify if the market is growing faster than you. This can happen if your sales are growing and you are losing share. TraQline can provide insights on where you are falling short relative to overall market growth.
A new feature that you do not offer is taking market share.
TraQline can identify product features that are gaining share (e.g. new colors, sizes, technologies). This can help you focus your new product development efforts on relevant features with the highest growth potential.
I don’t have the right product lineup on the floor.
TraQline market data can be analyzed by price, region, demographic, etc. So you can use it to uncover competitor strengths, weaknesses, or where there is white space on the floor at your retail partners or competitors.
I lost shelf space at my retailer.
A loss of shelf space will typically correlate to a loss of share. Use TraQline to identify new retail partners, emerging product features, and gaps in your competitor’s lineup –recovering critical market share.
We measure the market while you focus on your strategy.
Unbiased Market Research Data
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables. These variables identify why consumers buy specific products and brands, as well as why they chose a specific retailer.
Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.
