We collect data directly from consumers who buy your products. For each category, these consumers tell us what they buy, where, and why – allowing you to quickly identify and defend against emerging threats.
Track performance across channels and identify purchase motivations. Whether its a new player in the market or an existing player attempting to grow their share at your channel partner, TraQline identifies competitive threats as they develop.
TraQline measures competitive share for both brands and stores, online and in-store, so as new competitors enter the market, you can assess whether your niche is affected and create an action plan to combat it.
TraQline can isolate trends for online only as well as report if their purchases were shipped to the store or shipped to home. Use TraQline insights to see who is gaining share in this space.
We measure the market while you focus on your strategy.
TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and why they chose to purchase from a specific retailer.
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.