Our Team, our driving force

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.

A founding principle of The Stevenson Company, Steve Woeste manages the TraQline suite of syndicated market tracking services. His early experience in Finance and Economics at General Electric prepared him well for a 30 year career encompassing all aspects of the Market Research Industry, specializing in analyzing, interpreting, designing, collecting, and distributing market information. These experiences lead to the development of TraQline which has become the leading Home Improvement and Consumer Durable purchase tracking service in North America.

Dr. Barrington works with a diverse set of clients in various durable goods industries, including appliances, transportation, consumer durables, and housing. He has over thirty years of experience in forecasting and industry analysis. He was formerly the Manager of Regional Forecasting and Analysis for GE Appliances, where he was responsible for analyzing the appliance and housing industries. Earlier in his career, he was a managing economist at Data Resources, Inc., where his work focused on consumer spending and demographics. Dr. Barrington earned his Ph.D in Economics at MIT and his undergraduate degree at Brigham Young University. Dr. Barrington has served as a member of the Board of Directors of the Kentucky Economics Association, is a former Board Member of the National Association for Business Economics, and is a member of the National Business Economic Issues Council. He currently serves as Chairman of the Business Data Council of AHAM.

Tom Bailey has been a part of the Stevenson Company since 2006. He holds degrees from both University of Kentucky (undergraduate, graduate) and Virginia Tech (masters). Prior to working with The Stevenson Company, he worked as the director of the Kentucky Cabinet for Economic Development and as CIO of the Kentucky Commerce Cabinet. With a background in economics, mathematics, and programming and web development, he enjoys being a problem-solver.

David Kaelin is the former President of the Public Information Management (PIM) Division and member of the senior executive team of Appriss Inc. David co-founded Open Portal Solutions in 1998. As CEO, David helped establish OPS as a leading provider of statewide public safety technology solutions and led the business through its eventual sale in 2010 to Appriss a Bain Venture Capital and JMI Equities portfolio company. David obtained his degree in Business Economics from Western Kentucky University.

Formerly a Research Analyst, Mr. Voyer spent his time designing, executing and analyzing primary and secondary research. He used these skills to help key customers understand and maximize their use of TraQline by understanding market share dynamics, consumer preferences, and industry trends. In his current role, Mr. Voyer combines his passion for marketing, data, and his customers to improve TraQline and help demonstrate value to our customers. He is a regular speaker at industry events and manages both the client management team that supports each customer and the team that helps introduce TraQline to new customers.

Chad Pinkston brings his 16 years in product management experience to the TraQline suite of services. He has worked with high growth companies to develop SaaS platforms across various industries including consumer e-commerce, healthcare, insurance, risk & HR. Chad brings considerable experience in building, scaling, marketing and selling SaaS data platforms. He is a graduate of the University of Louisville where he was a member of the Cardinal football team. He and his wife Lisa have 2 boys, in their spare time they can be found at football and lacrosse fields across the country.

Tom heads up the custom research group bringing over 25 years of research experience listening and responding to the voice of the customer. He is skilled in uncovering consumer based insights to guide business decisions and strategic planning using a broad array of quantitative and qualitative techniques. He has also had extensive client side experience at marketing driven companies, including KFC, Quaker Oats, Pepsi & American Express, where he led research initiatives related to marketing and brand strategy, advertising, long range planning, competitive analysis, new product introductions, and customer satisfaction.
He has a B.S. in Economics and an MBA from The University of Michigan. He is married with two teenage daughters and a cat, who gets up with him at 5 every morning. Tom is headed to workout, the cat just wants to be fed.

Since 2004, Brennan has built TraQline partnerships with International companies and North American Fortune 500 companies. Brennan’s key focus is building strong relationships with his customers and his experience covers many verticals ranging from New Business Development, Sales, Account Management, Marketing, and Leadership. Brennan likes to spend his free time with his family and cheer on his alma mater the Kentucky Wildcats.

David is one of TraQline’s most senior members in his role as Director of National Accounts. He has over 20 years of Marketing and Research experience across multiple industries including OPE, Appliances and Home Improvement. Currently, David manages over 50 national accounts in various durable goods industries. Helping clients uncover market insights in a complex world is his passion along with being an avid griller and personal chef to his wife and three children.

Jack has almost 50 years of sales & marketing experience, the last 10 years working with Stevenson/TraQline market data. Jack’s experiences include a career working for GE Appliances in various leadership positions, while working with larger regionals and independent retailers. At Stevenson, he works with manufacturers, national retailers and buying groups. As Director-Market Development he has worked on the development & launch of Stevenson’s LG&Q™ tool, as well as other Stevenson growth initiatives.

Stacie has nearly 20 years of retail experience connecting consumer, market, and business insights to allow organizations to make data-driven business decisions. Stacie’s past retail experiences in consumer research, marketing analytics and consumer marketing made it an easy transition to The Stevenson Company over 10 years ago. In her current role she supports several clients both in the US and Canada, as well as working on key company initiatives to expand and improve TraQline.

Scott has been with TraQline since 2015 as an account manager to 30 plus companies in the US and Canada. These companies manufacture durable goods ranging from Barbecue Grills and Ceiling Fans to even Grass Seed and Soil in a Bag. Scott has a great relationship with all his clients and has an open line of communication always.

Brittany is a TraQline Analyst at The Stevenson Company. She has over 12 years of analytics experience covering a wide array of industries, from Appliances to Home Improvement. In addition to assisting clients understand and utilize TraQline data, she also helps develop and implements improvements to TraQline’s suite of surveys. 
Outside of work, Brittany is an avid Brigham Young University football fan and movie buff

Sara is an Economic Analyst and one of the senior members of the Economics and Forecasting team at The Stevenson Company. She has over 12 years of analytics experience in the appliance and outdoor power equipment industries. TraQline is an integral part of her analytics work as she uses its online interface to gather data directly for clients as well as teaching those clients the ins and outs of TraQline and its diverse capabilities so they can best utilize this valuable resource in their unique roles. Outside of work, Sara is a lifelong Kentucky Wildcats sports fan and enjoys spending time with her two dogs.

Lauren has been a member of the Economics & Financing team for over six years as a data analyst. TraQline is one of the main resources she uses to collect data, & update & create presentations for clients. Beyond work, Lauren is also a Christ follower, wife & dog mom.