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TraQline Account
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Contact us via chat, email, or give us a call (502-271-5250)

The Leader in
Market Share Data & Competitive Insight

LEADING COMPANIES TRUST TRAQLINE’S MARKET DATA & INSIGHTS

Our Story

The Stevenson Company was founded in 1995, when market and consumer tracking studies were far less sophisticated. Our team worked tirelessly to develop a better tool, one that could not only provide market share but an overall view of the competitive landscape across retailers.
We began working on a revolutionary tool to track competitive market share and product trends by leveraging technology and an unbiased methodology that does not rely on retailer or manufacturing data but rather the voice and behavior of consumers.
Five years later, TraQline was launched.

How it all began...

1995
Foundations

The Stevenson Company was founded in 1995 when its founders were spun off of a Fortune 10 company.

TraQline US
TraQline begins as a transparent solution to slow response mail surveys with questionable methodology.
1999
2003
Online Methodology

TraQline moves to an all online survey, enabling turnaround times of less than a month.

Retailers
TraQline attracts the attention of and signs agreements with the country’s top retailers, enabling us to build a partnership to provide data to measure retailer and brand performance for line reviews, assortment planning, and even compensation.
2004
2010
TraQline Canada

Through valuable partnerships with our retailers, TraQline is able to begin retail tracking in Canada, providing the same high quality, actionable insights to the Canadian Market as we provide in the US.

TraQline Monthly
Our quarterly survey success enables us to create a monthly survey for rapidly moving categories and additional consumer durables categories.
2012
2018
Like Grade & Quality

Through newly available technology, TraQline begins its highly accurate Like Grade & Quality(TM) tool for Major Appliances. LG&Q provides pricing and feature comparisons for the all SKUs at the nation’s Top retailers.

Our team has an average of 13 years of TraQline experience. This helps us go beyond just teaching you how to pull reports – we work to become your trusted partner for understanding, interpreting, and improving your marketplace performance. https://www.traqline.com/wp-content/uploads/2020/07/right-quote.png
Eric Voyer
Vice President – TraQline

Our Mission

Our mission is to help provide our clients with the resources to make profitable business decisions based on an accurate and comprehensive view of consumers’ competitive buying behavior.

Integrity and customer service are rooted in our client partnerships. We truly foster an environment where each client’s business concern is our own. We work to support and understand how our data can provide impact across every organization.

Their success is our success!

Our people are our
strongest asset

We know that the talent and points of view of diverse individuals built our legacy and shapes our future.

Our clients depend on us
to help them answer critical market questions...

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FREE INFOGRAPHIC

Call us at

502-271-5250

Or connect with us on our contact page

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or TraQline questions

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Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.