In its heyday, the Kenmore brand once commanded the largest share of major appliance sales. At the beginning of its steady decline beginning in 2009, Kenmore’s share was 20%. Today,...
As per past experiences with research suppliers, you might not be familiar with the hallmarks that separate a good report from a great one. We’re outlining steps we take to...
Having a better understanding of your data so you can identify how to target your consumer is essential. There are many tools available for market insights: consumer tracking data, government...
If you’re coming from the world of research on consumer-packaged goods (also known as CPG—things like potato chips, diapers, or soap) into the world of consumer durables (things like refrigerators...
Competitive intelligence is an ongoing process that identifies competitors and their actions to allow you to look at current and future market activities and respond accordingly. In a broad sense,...
You’ve begun to narrow down your options for research providers, and now it’s time to make some real decisions on how to proceed with your market research project. Ideally, you...
Do a Google search on “Market Research Suppliers” and you come up with a list of thousands of results. Why? Because just about anyone can write a survey and administer...
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This article was originally published on April 12, 2017. It has been updated to reflect data through the end of 2017. It is a truth universally acknowledged that consumers want...
