News & Insights

May 16, 2019

The much-maligned Millennial generation has been talked about endlessly, and accused of killing every market – from napkins to golf. So when Millennials, along with their younger siblings, Gen Z,...

May 8, 2019

I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research. Because of this, often their first question...

April 16, 2019

“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to...

February 13, 2019

56% of American consumer report feeling extremely or very comfortable with smart home products. Internet connected homes have gone beyond niche early adopters, with the majority (56%) Americans feeling comfortable...

February 5, 2019

Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and...

January 7, 2019

SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and...

December 18, 2018

According to TraQline’s most recent Maintenance and Replacement Parts™ (MRP) survey, on average 35% of people who own a specific brand of OPE product will buy replacement parts or products...

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October 31, 2018

When writing a survey, the goal is to make it as easy as possible for your respondents to give you accurate information. If your respondents are confused or frustrated, you...

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