News & Insights

July 11, 2019

You will find the key questions we ask any potential vendor prior to panel selection. These questions help us determine what type of quality controls have been implemented by vendors...

June 12, 2019

Market share is a brand or retailer’s percentage of products and/or services sold in the marketplace over a given time period. While there are many tools to calculate market share,...

May 16, 2019

The much-maligned Millennial generation has been talked about endlessly, and accused of killing every market – from napkins to golf. So when Millennials, along with their younger siblings, Gen Z,...

May 8, 2019

I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research. Because of this, often their first question...

April 16, 2019

“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to...

February 13, 2019

56% of American consumer report feeling extremely or very comfortable with smart home products. Internet connected homes have gone beyond niche early adopters, with the majority (56%) Americans feeling comfortable...

February 5, 2019

Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and...

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January 7, 2019

SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and...

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