News & Insights

August 2, 2019

A product line review (PLR) works as a validation process for retailers. A retailer’s primary objective is to have the optimal assortment in the category to meet the needs of...

July 11, 2019

You will find the key questions we ask any potential vendor prior to panel selection. These questions help us determine what type of quality controls have been implemented by vendors...

June 28, 2019

A market analysis is a complex process, involving loads of data and insight. This data comes from both inside your company and outside your company. It includes data about your...

June 12, 2019

Market share is a brand or retailer’s percentage of products and/or services sold in the marketplace over a given time period. While there are many tools to calculate market share,...

May 16, 2019

The much-maligned Millennial generation has been talked about endlessly, and accused of killing every market – from napkins to golf. So when Millennials, along with their younger siblings, Gen Z,...

May 8, 2019

I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research. Because of this, often their first question...

April 16, 2019

“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to...

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February 13, 2019

56% of American consumer report feeling extremely or very comfortable with smart home products. Internet connected homes have gone beyond niche early adopters, with the majority (56%) Americans feeling comfortable...

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