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November 5, 2019

Do you remember a time when we as consumers had to drive to a brick and mortar to buy all the things we needed? Now...

October 9, 2019

“Don’t ask someone to take a survey that you wouldn’t want to take” – Tom Coffield Keeping survey respondents engaged with your survey is almost...

October 9, 2019

The top three brands that continue to drive the tire industry; Goodyear, Michelin & Firestone.

September 13, 2019

You have worked with the team/client to identify survey goals, written clear and concise questions, confirmed that question order is appropriate to not bias results, and located potential respondents to...

August 26, 2019

Ten years ago we didn’t have Uber or Lyft. Five years ago, no Apple Watch. And just in the past year we witnessed the long-awaited introduction of Heinz’s Mayocue. No...

August 20, 2019

Unlike univariate and bivariate statistical methods, a multivariate analysis can analyze more than one relationship at a time. It is a broad term and there are several multivariate data analysis...

August 13, 2019

It can be hard to escape the constant comparisons of Amazon vs. Walmart. The two behemoth retailers seem locked in a perpetual battle for market share for everything from laundry...

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August 2, 2019

A product line review (PLR) works as a validation process for retailers. A retailer’s primary objective is to have the optimal assortment in the category to meet the needs of...

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