Blog Posts
Understanding how consumers shop can give retailers and manufacturers valuable insight into who their customers are and what they’re looking for in a shopping experience....
A market analysis is a complex process, involving loads of data and insight. This data comes from both inside your company and outside your company....
While we all have sleepless nights once in a while, getting a good night’s sleep is important to your overall well-being. Studies show that getting quality sleep time regularly will improve...
Grills, smokers, griddles—this surprisingly competitive market is only months away from its most active season. Manufacturers and retailers alike are gearing up in the fight to gain market share and...
Manufacturers and retailers alike have long relied on traditional POS systems to provide insight into consumer behavior – what they buy, why they buy, and
Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research.
Over the past decade, there has been a sea of change in the Outdoor Power Equipment industry. Electric and Battery-Powered equipment (also known as non-gas) has steadily eroded unit share...
Tapping into various types of consumer data is essential for identifying potential customers, meeting existing customers’ expectations, and ultimately gaining market share. Collecting information on consumer behavior is nothing new,...
