Nearly as emblematic as wearing masks when out and about, Thermometers are adding an extra layer of reassurance as we engage with people in schools, stores, and offices across the country. Thus it is perhaps unsurprising that we’ve seen sales increase.
As we wrap up the holiday season and consumers check off the products from their lists, Consumer
The computer market is rapidly changing. Read more about how desktops, laptops, and tablets have evolved at retailers.
2019 is nearly over, and you are probably deep into planning mode for your 2020 research project needs. If you are having trouble brainstorming projects that will meet your needs, we have 5 research projects that should be on your radar for next year.
Do you remember a time when we as consumers had to drive to a brick and mortar
“Don’t ask someone to take a survey that you wouldn’t want to take” – Tom Coffield Keeping
The top three brands that continue to drive the tire industry; Goodyear, Michelin & Firestone.
You have worked with the team/client to identify survey goals, written clear and concise questions, confirmed that question order is appropriate to not bias results, and located potential respondents to interview. You are almost ready to start collecting valuable data.
Accurate statistics have become increasingly important as the world becomes more quantitative, . They show up in fields such as medicine, education, politics, and, of course, market research. Consumers can find statistics everywhere, on websites, in marketing copy, and on social media posts.
Ten years ago we didn’t have Uber or Lyft. Five years ago, no Apple Watch. And just in the past year we witnessed the long-awaited introduction of Heinz’s Mayocue. No matter what your industry, it’s changing, we guarantee it.
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.
