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February 25, 2022

Recliners, sofas, tables, dressers, desks—these are the pieces that make life at home more convenient and comfortable. As of 2020, the average consumer spent roughly $534 annually on furniture, a price...

February 17, 2022

Famous Market Research Fails, Examples, and Stories Conducting market research is crucial in helping businesses identify and reach their target audiences. One reward in doing so is a potential boost...

February 16, 2022

Over the past two years, the COVID-19 pandemic has caused groundbreaking supply line disruptions, labor shortages, manufacturing delays, and distribution troubles. These changes have caused supply shortages and higher prices...

February 14, 2022

When you think of the tire industry in the United States, there are probably three names that come to mind: Goodyear, Michelin, and Bridgestone. Together, these three make up two...

January 26, 2022

We decided to examine how Walmart, Amazon, and Best Buy compare with one another in three competitive categories: Consumer Electronics, Small Kitchen Appliances, and Cell Phones.

January 7, 2022

A SWOT Analysis is a standard tool used to help businesses determine both how they’re performing and to clarify their position in the market. It can also be a key...

December 22, 2021

Consumer club memberships were once primarily the domain of warehouse retailers such as Costco and Sam’s Club or automobile associations such as AAA. However, over the last few decades, that fact has...

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November 4, 2021

No matter how big or small, each company functions in a unique market. You have customers whom you need to convince to buy from you in this market. You also...

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