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February 5, 2019

Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and...

January 7, 2019

SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and...

December 18, 2018

According to TraQline’s most recent Maintenance and Replacement Parts™ (MRP) survey, on average 35% of people who own a specific brand of OPE product will buy replacement parts or products...

October 31, 2018

When writing a survey, the goal is to make it as easy as possible for your respondents to give you accurate information. If your respondents are confused or frustrated, you...

October 10, 2018

In its heyday, the Kenmore brand once commanded the largest share of major appliance sales. At the beginning of its steady decline beginning in 2009, Kenmore’s share was 20%. Today,...

September 28, 2018

As per past experiences with research suppliers, you might not be familiar with the hallmarks that separate a good report from a great one. We’re outlining steps we take to...

July 5, 2018

If you’re coming from the world of research on consumer-packaged goods (also known as CPG—things like potato chips, diapers, or soap) into the world of consumer durables (things like refrigerators...

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March 27, 2018

You’ve begun to narrow down your options for research providers, and now it’s time to make some real decisions on how to proceed with your market research project.  Ideally, you...

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