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October 31, 2018

When writing a survey, the goal is to make it as easy as possible for your respondents to give you accurate information. If your respondents are confused or frustrated, you...

October 10, 2018

In its heyday, the Kenmore brand once commanded the largest share of major appliance sales. At the beginning of its steady decline beginning in 2009, Kenmore’s share was 20%. Today,...

September 28, 2018

As per past experiences with research suppliers, you might not be familiar with the hallmarks that separate a good report from a great one. We’re outlining steps we take to...

July 5, 2018

If you’re coming from the world of research on consumer-packaged goods (also known as CPG—things like potato chips, diapers, or soap) into the world of consumer durables (things like refrigerators...

March 27, 2018

You’ve begun to narrow down your options for research providers, and now it’s time to make some real decisions on how to proceed with your market research project.  Ideally, you...

March 5, 2018

Do a Google search on “Market Research Suppliers” and you come up with a list of thousands of results. Why? Because just about anyone can write a survey and administer...

March 2, 2018

This article was originally published on April 12, 2017. It has been updated to reflect data through the end of 2017. It is a truth universally acknowledged that consumers want...

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February 2, 2018

February 4, 2018 marks the 52nd Super Bowl. Hundreds of thousands of fans will crowd the stadium to cheer on the Philadelphia Eagles and the New England Patriots. Millions more...

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