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Research Insights

May 8, 2019

I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research. Because of this, often their first question...

April 16, 2019

“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to...

February 5, 2019

Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and...

January 7, 2019

SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and...

October 31, 2018

When writing a survey, the goal is to make it as easy as possible for your respondents to give you accurate information. If your respondents are confused or frustrated, you...

September 28, 2018

As per past experiences with research suppliers, you might not be familiar with the hallmarks that separate a good report from a great one. We’re outlining steps we take to...

August 1, 2018

Having a better understanding of your data so you can identify how to target your consumer is essential. There are many tools available for market insights: consumer tracking data, government...

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July 5, 2018

If you’re coming from the world of research on consumer-packaged goods (also known as CPG—things like potato chips, diapers, or soap) into the world of consumer durables (things like refrigerators...

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