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Research Insights

December 3, 2019

2019 is nearly over, and you are probably deep into planning mode for your 2020 research project needs. If you are having trouble brainstorming projects that will meet your needs,...

October 9, 2019

“Don’t ask someone to take a survey that you wouldn’t want to take” – Tom Coffield Keeping survey respondents engaged with your survey is almost...

September 13, 2019

You have worked with the team/client to identify survey goals, written clear and concise questions, confirmed that question order is appropriate to not bias results, and located potential respondents to...

August 20, 2019

Unlike univariate and bivariate statistical methods, a multivariate analysis can analyze more than one relationship at a time. It is a broad term and there are several multivariate data analysis...

May 8, 2019

I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research. Because of this, often their first question...

April 16, 2019

“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to...

February 5, 2019

Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and...

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January 7, 2019

SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and...

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