Head to Head (to Head): Walmart vs Best Buy vs Amazon 2020
We decided to examine how Walmart, Amazon, and Best Buy compare with one another in three competitive categories: Consumer Electronics, Small Kitchen Appliances, and Cell Phones.
We decided to examine how Walmart, Amazon, and Best Buy compare with one another in three competitive categories: Consumer Electronics, Small Kitchen Appliances, and Cell Phones.
I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research. Because of this, often their first question is “What’s the process for doing a research project?”
“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to learn it from, pricing can vary from a few thousand dollars to several hundred thousand dollars.
Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and data, the more confusing it can seem.
SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and analyze the data they give you.
Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research.
When writing a survey, the goal is to make it as easy as possible for your respondents to give you accurate information. If your respondents are confused or frustrated, you won’t be able to collect information that you can act on.
As per past experiences with research suppliers, you might not be familiar with the hallmarks that separate a good report from a great one. We’re outlining steps we take to ensure that our clients receive optimal reports helping them achieve their goals.
Having a better understanding of your data so you can identify how to target your consumer is essential. There are many tools available for market insights: consumer tracking data, government data, internal sales data, industry association data, POS.
If you’re coming from the world of research on consumer-packaged goods (also known as CPG—things like potato
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.