Research Insights
Between the pandemic, supply chain challenges, and changes in consumer demand, it feels like prices everywhere have been increasing. Even with manufacturers and retailers trying...
Understanding how consumers shop can give retailers and manufacturers valuable insight into who their customers are and what they’re looking for in a shopping experience....
Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research.
Whether it’s new TVs before the Super Bowl or grills for the start of summer, there are certain products that we all expect to have seasonal sales trends. After all,...
Famous Market Research Fails, Examples, and Stories Conducting market research is crucial in helping businesses identify and reach their target audiences. One reward in doing so is a potential boost...
Conducting primary research should be a great experience. Projects can yield results that lead to great products, organizational change, and increased market share. One thing that all projects have in...
It’s been said that the state of online shopping has accelerated, placing it on track for a $1 trillion year by 2022. This acceleration is largely due to the ongoing...
A product line review is designed to help you validate that your merchandising plan aligns with the overall goals of your organization. Comprehensive, data-driven metrics are essential for ensuring the...
