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Research Insights

August 10, 2022

Between the pandemic, supply chain challenges, and changes in consumer demand, it feels like prices everywhere have been increasing. Even with manufacturers and retailers trying...

July 29, 2022

Understanding how consumers shop can give retailers and manufacturers valuable insight into who their customers are and what they’re looking for in a shopping experience....

May 16, 2022

Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research.

April 1, 2022

Whether it’s new TVs before the Super Bowl or grills for the start of summer, there are certain products that we all expect to have seasonal sales trends. After all,...

February 17, 2022

Famous Market Research Fails, Examples, and Stories Conducting market research is crucial in helping businesses identify and reach their target audiences. One reward in doing so is a potential boost...

October 6, 2021

Conducting primary research should be a great experience. Projects can yield results that lead to great products, organizational change, and increased market share. One thing that all projects have in...

October 1, 2021

It’s been said that the state of online shopping has accelerated, placing it on track for a $1 trillion year by 2022. This acceleration is largely due to the ongoing...

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August 11, 2021

A product line review is designed to help you validate that your merchandising plan aligns with the overall goals of your organization. Comprehensive, data-driven metrics are essential for ensuring the...

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