Research Insights
Tracking the durables industry for market changes? Discover the state of the market at the mid-year point in our latest report.
Consumer shopping behavior analysis is a critical component to fully understanding your market. Learn about the value of consumer analysis and data needed.
Find out the top consumer durables categories in this review of "who's winning" in ecommerce market share vs. in-store market share across the industry.
Between the pandemic, supply chain challenges, and changes in consumer demand, it feels like prices everywhere have been increasing. Even with manufacturers and retailers trying...
Understanding how consumers shop can give retailers and manufacturers valuable insight into who their customers are and what they’re looking for in a shopping experience....
Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research.
Whether it’s new TVs before the Super Bowl or grills for the start of summer, there are certain products that we all expect to have seasonal sales trends. After all,...
Famous Market Research Fails, Examples, and Stories Conducting market research is crucial in helping businesses identify and reach their target audiences. One reward in doing so is a potential boost...
