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Research Insights

August 11, 2021

A product line review is designed to help you validate that your merchandising plan aligns with the overall goals of your organization. Comprehensive, data-driven metrics are essential for ensuring the...

August 5, 2021

Accurate statistics have become increasingly important as the world becomes more quantitative, . They show up in fields such as medicine, education, politics, and, of course, market research. Consumers can...

June 8, 2020

Make those surveys mobile friendly. Here are a few tips for ensuring that your survey is optimized for being taken on mobile devices...

March 24, 2020

Maximize Market Share With Actionable Insights from The Stevenson Market Simulator New products and services are the lifeblood of any company. As they are being...

February 17, 2020

In the past few years, we have found there is not a “one-size-fits-all” style when it comes to research.  Choosing agile research versus traditional research...

January 23, 2020

The Stevenson Company is very familiar with conducting Central Location Tests (CLT). We made our name conducting this type of study. A CLT study should follow the tried and true...

December 3, 2019

2019 is nearly over, and you are probably deep into planning mode for your 2020 research project needs. If you are having trouble brainstorming projects that will meet your needs,...

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October 9, 2019

“Don’t ask someone to take a survey that you wouldn’t want to take” – Tom Coffield Keeping survey respondents engaged with your survey is almost...

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