When it comes to urban and rural customers in the USA, there are as many similarities as there are differences. The challenge of marketing to each of them rests not...
It wasn’t that long ago that private label brands were little more than slightly lower quality generic products. They came in plain packages with big clunky letters stating the package’s...
The much-maligned millennial generation has been talked about endlessly and accused of killing everything from napkins to golf. So when millennials aren’t busy destroying industries, where is their money going?...
1 IN 4 EXERCISE EQUIPMENT PURCHASES ARE MADE BY MEN & WOMEN TOGETHER When it comes to the “Who, What, Where, When, How, and Why’s” of consumer exercise purchases, TraQline’s...
ALMOST 50% CONSUMERS CHOOSE WINDOW AND DOOR RETAILERS BASED ON PRICING When it comes to the “Who, What, Where, When, How, and Why’s” of the window and door consumer purchases,...
Top 50 Major Appliance Retailers: Appliance Sales Grow 3.7% “According to the latest tally from TWICE market research partner The Stevenson Company, total white-goods sales for the nation’s 50 largest...
Economic theory teaches that price and demand are inversely related. As a product's price increases, demand for the item drops. A drop in the market price almost always leads to...
Whirlpool Corp. , hurt by falling sales outside the U.S., reported a 9.6% drop in profit for the second quarter and reduced its forecast for the full year.