News & Insights

Competitive Intelligence

July 11, 2019

You will find the key questions we ask any potential vendor prior to panel selection. These questions help us determine what type of quality controls have been implemented by vendors...

June 12, 2019

Market share is a brand or retailer’s percentage of products and/or services sold in the marketplace over a given time period. While there are many tools to calculate market share,...

May 16, 2019

The much-maligned Millennial generation has been talked about endlessly, and accused of killing every market – from napkins to golf. So when Millennials, along with their younger siblings, Gen Z,...

August 1, 2018

Having a better understanding of your data so you can identify how to target your consumer is essential. There are many tools available for market insights: consumer tracking data, government...

March 2, 2018

This article was originally published on April 12, 2017. It has been updated to reflect data through the end of 2017. It is a truth universally acknowledged that consumers want...

February 12, 2018

It’s time for a good, old-fashioned show-down! We’re going to take a look at how Walmart, Amazon, and Best Buy compare with one another in three categories: Consumer Electronics, Small...

January 17, 2018

“New Year, New You!”—Sound familiar? Every January, people make their New Year’s resolutions and embark on a journey to become a better version of themselves. In fact, according to Statistic...

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December 27, 2017

Every day, new stories emerge that claim Amazon is taking over the retail world. Amazon and its online competitors take a bigger slice of the retail pie each year. But...

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