News & Insights

Competitive Intelligence

February 21, 2018

Your organization functions in a given market, one that consists of customers whom you need to convince to buy from you, and competitors who want to convince those same customers...

February 12, 2018

It’s time for a good, old-fashioned show-down! We’re going to take a look at how Walmart, Amazon, and Best Buy compare with one another in three categories: Consumer Electronics, Small...

January 17, 2018

“New Year, New You!”—Sound familiar? Every January, people make their New Year’s resolutions and embark on a journey to become a better version of themselves. In fact, according to Statistic...

December 27, 2017

Every day, new stories emerge that claim Amazon is taking over the retail world. Amazon and its online competitors take a bigger slice of the retail pie each year. But...

November 29, 2017

Today, more companies than ever embrace the concept of data analytics. More data exists than ever before, in more areas than business owners would have dreamed just a decade ago....

November 20, 2017

When it comes to urban and rural customers in the USA, there are as many similarities as there are differences. The challenge of marketing to each of them rests not...

August 28, 2017

It wasn’t that long ago that private label brands were little more than slightly lower quality generic products. They came in plain packages with big clunky letters stating the package’s...

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August 2, 2017

The much-maligned millennial generation has been talked about endlessly and accused of killing everything from napkins to golf. So when millennials aren’t busy destroying industries, where is their money going?...

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