News & Insights

Competitive Intelligence

November 5, 2019

Do you remember a time when we as consumers had to drive to a brick and mortar to buy all the things we needed? Now...

August 26, 2019

Ten years ago we didn’t have Uber or Lyft. Five years ago, no Apple Watch. And just in the past year we witnessed the long-awaited introduction of Heinz’s Mayocue. No...

August 2, 2019

A product line review (PLR) works as a validation process for retailers. A retailer’s primary objective is to have the optimal assortment in the category to meet the needs of...

July 11, 2019

You will find the key questions we ask any potential vendor prior to panel selection. These questions help us determine what type of quality controls have been implemented by vendors...

June 28, 2019

A market analysis is a complex process, involving loads of data and insight. This data comes from both inside your company and outside your company. It includes data about your...

June 12, 2019

Market share is a brand or retailer’s percentage of products and/or services sold in the marketplace over a given time period. While there are many tools to calculate market share,...

May 16, 2019

The much-maligned Millennial generation has been talked about endlessly, and accused of killing every market – from napkins to golf. So when Millennials, along with their younger siblings, Gen Z,...

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August 1, 2018

Having a better understanding of your data so you can identify how to target your consumer is essential. There are many tools available for market insights: consumer tracking data, government...

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