Are the Big Box HI Stores Getting Their Fair Share?
Comparing retailer market share for OPE vs market share for parts can highlight opportunities for retailers to succeed where their counterparts fail.
Comparing retailer market share for OPE vs market share for parts can highlight opportunities for retailers to succeed where their counterparts fail.
Make those surveys mobile friendly.
Here are a few tips for ensuring that your survey is optimized for being taken on mobile devices…
Maximize Market Share With Actionable Insights from The Stevenson Market Simulator New products and services are the
In the past few years, we have found there is not a “one-size-fits-all” style when it comes
The Stevenson Company is very familiar with conducting Central Location Tests (CLT). We made our name conducting
2019 is nearly over, and you are probably deep into planning mode for your 2020 research project needs. If you are having trouble brainstorming projects that will meet your needs, we have 5 research projects that should be on your radar for next year.
“Don’t ask someone to take a survey that you wouldn’t want to take” – Tom Coffield Keeping
You have worked with the team/client to identify survey goals, written clear and concise questions, confirmed that question order is appropriate to not bias results, and located potential respondents to interview. You are almost ready to start collecting valuable data.
Accurate statistics have become increasingly important as the world becomes more quantitative, . They show up in fields such as medicine, education, politics, and, of course, market research. Consumers can find statistics everywhere, on websites, in marketing copy, and on social media posts.
Unlike univariate and bivariate statistical methods, a multivariate analysis can analyze more than one relationship at a time. It is a broad term and there are several multivariate data analysis methods, each with its own purpose.
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.