With homeowners pouring so much care and attention into their living spaces during extended time at home,
One of the questions we most frequently from their clients is “Can you explain why my shares are down on TraQline even though my in-store sales have increased?”
As many have said, we are in unprecedented times. Much ado has been made about how consumer behavior…
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.