Are the Big Box HI Stores Getting Their Fair Share?
Comparing retailer market share for OPE vs market share for parts can highlight opportunities for retailers to succeed where their counterparts fail.
Comparing retailer market share for OPE vs market share for parts can highlight opportunities for retailers to succeed where their counterparts fail.
In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are created equal but having the right data and insight can bring success to all categories.
This article was originally published on October 18, 2018. It has been updated to reflect current data.
It can be hard to escape the constant comparisons of Amazon vs. Walmart. The two behemoth retailers seem locked in a perpetual battle for market share for everything from laundry soap to headphones. TraQline data sheds light on how the two retail giants are performing compared to one another.
56% of American consumer report feeling extremely or very comfortable with smart home products. Internet connected homes have gone beyond niche early adopters, with the majority (56%) Americans feeling comfortable with IoT technology.
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While Walmart still holds the top spot as the world’s highest-grossing retail establishment, Amazon holds the top U.S. online retailer position, falling just behind the Chinese firm Alibaba as the world’s largest online seller. An annual report from Statista.com shows that Amazon was able to amass almost $136 billion in net revenue during 2016 and Amazon’s reach continues to grow.
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Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.