Are the Big Box HI Stores Getting Their Fair Share?
Comparing retailer market share for OPE vs market share for parts can highlight opportunities for retailers to succeed where their counterparts fail.
Comparing retailer market share for OPE vs market share for parts can highlight opportunities for retailers to succeed where their counterparts fail.
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.