Home Improvement, Infographics

US Flooring Market Infographic

March 27, 2021
Admin Administrator 3 mins read
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What are the best brands and outlets in the US Flooring market share? – An infographic

TraQline answers the “who”, “what”, “where”, “when”, “why”, and “how” for Flooring market shares.  Our quarterly survey will help you understand who’s buying U.S. Flooring, where they’re buying it, and what drives their decisions. Our Flooring infographic will help you answer the following questions about the market and how it is changing.

Who is leading sales in the Flooring market?

Our infographic will give you greater details, but for now, here’s what you need to know about the market leaders for U.S. Flooring:

  • The Flooring category is an aggregate of various products. 2020 Flooring purchases consist mainly of Vinyl Flooring (31%), Laminate Flooring (24%), Ceramic/Porcelain Tile (17%), Carpeting (16%), Wood Flooring (13%) of product sales. Top brand mentions include Armstrong (4%) Pergo (3%), and Mohawk (3%) in this product aggregate.
  • Home Depot (29%) and Lowe’s (23%) continue to lead share of sales in Flooring purchases for 2020.

How much do consumers spend on Flooring?

When buying Flooring, the 2020 aggregate industry average price paid is $894.  However, the average amount spent at individual retailers can vary.  For example:

  • While a small share of overall flooring purchases (1% or less), specialty carpet stores such as Empire Flooring and Carpet One show an average price paid over $2,300 – due to more expensive flooring choices such are carpet/wood.
  • Conversely, Home Depot and Lowe’s have an overall market share over 50% and $676 and $626 average price paid.  This is due to mostly selling lower priced flooring options – Vinyl/Laminate installations.

What demographic is buying Flooring?

Just who buys Flooring? TraQline’s census-balanced respondent pool has given us insights like:

  • 53.9% of 2020 flooring purchasers are men – down slightly from 56.8% in 2016.
  • Over 70% of flooring purchasers are age 45+.  Age 65+ is the most common purchaser age group with 27% of purchases in that age group.  That is up slightly from 2016 where 25% of purchasers were 65+.

Flooring Market – E-commerce Trends:

Brick & Mortar remains the most popular sales channel for flooring, but 2020 sales (81%) have decreased year over year since 2016 (87%).  Here are just some of the trends that TraQline has uncovered:

  • 2020 online sales have increased steadily the past few years, particularly since 2019 (7.2%).  2020 online sales increase to 11.3% (up 4 points) – likely due to pandemic concerns.


Flooring Market Share Facts:

Curious about other information TraQline’s survey has uncovered?  Here’s a preview for you:

  • “Competitive price” remains the top reason for store purchase.  55% of purchasers mention price as a reason for store selection.
  • “Appearance” (64%) and “competitive price” (50%) are the most common reasons for brand choice.

To see everything we’ve included on our infographic, fill out the form below and download your own copy:

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