What are the best brands and outlets in the Stereo Headphone market? – An infographic
TraQline answers the “who”, “what”, “where”, “when”, “why”, and “how” for Stereo Headphones market share. Our quarterly survey will help you understand who’s buying, where they’re buying it, and what drives their decisions. Our Stereo Headphones infographic will help you answer the following questions about the market and how it is changing…
Who is leading sales in the Stereo Headphone market?
Our infographic will give you greater details, but for now, here’s what you need to know about the market leaders for Stereo Headphones:
- For 3Q 2021, Amazon, Best Buy, and Walmart continue to be the lead outlets
- Amazon unit share continues to be the overall leader – significantly higher than other outlets
- As a product aggregate, Stereo Headphones brand leaders continue to be Sony, Apple, Beats, and Bose for Q3 2021. These brands are historically the top players
How much do consumers spend?
When buying Stereo Headphones, the aggregate industry price average is $92 for the rolling 4 quarters ending Q3 2021. However, the average amount paid at different outlets can vary. For example:
- Purchases at Apple Stores are an average price of $168.
- Beats branded headphones have an average price of $150.
- While having the highest unit share, Amazon’s average price is one of the lowest of top outlets at $85 – Walmart dips lower with an average price paid of $63.
What demographic is buying Stereo Headphones?
Just who buys Stereo Headphones? TraQline’s census-balanced respondent pool has given us insights like:
- Most purchases are made with a male involved in the decision (63 percent). Around 54 percent of purchases are male only decision makers
- 38 percent of purchasers are single and 49 percent are married
- About 58 percent of purchasers are homeowners
- 65 percent of purchasers do not have children
Online Sales Trends:
The majority of purchases across the product aggregate continue to be made online. However, that percentage has ticked down significantly the last two quarters – likely due to lessening pandemic restrictions.
- Those purchasing online is down to 50 percent for Q3 2021 – from a high of 56 percent in Q1 2021
Stereo Headphone Market Share Facts:
Curious about other information TraQline’s survey has uncovered? Here’s another preview for you:
- Amazon draw and close rates are historically at the top of all outlets. That continues to be the case in the R4Q end Q3 2021 with outlet draw at 40 percent and outlet close at 78 percent.
- While Apple draw rate (6 percent) has been mostly flat the past 4 quarters, the Apple close rate for Q3 2021 (77 percent) is up 2 points vs. Q3 2020
- The main reasons to purchase from a particular outlet have historically been “competitive price” and “good selection of products”. That remains the case in Q3 2021. Amazon tends to excel in these why purchase categories, which helps with them be the consistent unit share leader
To see everything we’ve included on our infographic, fill out the form below and download your own copy: