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Sealy’s Rank and Other Mattress Industry Trends You Should Know

June 30, 2022
Ashley Jefferson Author 4 mins read
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While we all have sleepless nights once in a while, getting a good night’s sleep is important to your overall well-being. Studies show that getting quality sleep time regularly will improve brain function, help ward off germs, and help improve blood pressure and heart health.

Since we spend roughly one-third of our lives asleep, the mattress industry plays an important role in overall health. Keeping up to date on mattress industry trends is vital as well for manufacturers and retailers.

With so many mattress options available, from traditional brands found in brick-and-mortar stores to direct-to-consumer (D2C) brands purchased online, the mattress market is an exciting and highly competitive space. Using TraQline data, along with reports from the sleep industry, we can highlight some of the most interesting mattress industry statistics.

Mattress Market Share by Manufacturer (US)

Sealy tops the list with 15% market share. Both Sealy and #2 Serta have seen their market share stabilize somewhat in the past year, after having lost share in previous years. D2C brands Purple and Nectar come in 4th and 6th, respectively. Nectar had the second-highest growth rate for unit share over the past year and has had significant increases in share for four of the last five years.

Top Mattress Brands 2022

  1. Sealy
  2. Serta
  3. Tempur-Pedic
  4. Purple
  5. Beautyrest
  6. Nectar

Who Owns Which Mattress Brands?

Mattress manufacturers often own multiple brands, such as Tempur-Sealy International, which owns Tempur-Pedic and Sealy. Serta and Beautyrest are owned by Serta Simmons Bedding. Tuft and Needle, a D2C brand that didn’t make the top six brand list, was acquired by Serta Simmons as well.

Mattress Retailer Market Share (US)

A mattress market analysis by TraQline shows that eCommerce retailer Amazon ranks first among all outlets, with a 15% share of the market.

Top Mattress Retailers 2022

  1. Amazon
  2. The Mattress Firm
  3. Walmart
  4. Mattress Store
  5. Internet
  6. OT Furniture Store

The top three sellers—Amazon, The Mattress Firm, and Walmart—account for 35% of the total mattress market. The Mattress Firm saw significant year-over-year growth and unseated Walmart for second place as of Q1 2022.

Demographics of Mattress Buyers

When it comes to purchase decisions, women tend to be the primary decision makers—48% of mattress buyers are female. Couples also make a joint decision 34% of the time. While 58% of buyers own their home, those renting are most likely to make their mattress purchase from Walmart.

Mattress Industry Statistics You Need to Know

Here are a few other mattress industry statistics you should know about:

Most Frequently Purchased Mattress Size

The most frequently purchased mattress size is a Queen, with Full-Sized mattresses coming in a distant second.

Lie-Down Tests Are Declining

After two years of significant growth, online mattress sales declined significantly year over year. However, the majority of buyers still do not perform a lie-down test on a mattress before purchasing. In the rolling four quarters (R4Q) ending Q1 2022, about 53% of buyers did not test their mattress. This is down significantly from last year. As COVID restrictions continue to ease, we expect that number to tick back down as it becomes more feasible for shoppers to test a mattress before they make their purchase.

Average Mattress Purchase Price

TraQline mattress market analysis reveals that the average price paid for a mattress is $754, a nearly 16% increase over the average price paid this time last year.

How Often Do People Replace Mattresses?

The most common age a mattress was when it was replaced was 10 years, followed by five. We also track dozens of additional data points for the mattress industry, including buying trends for:

  • Inner-spring coil mattresses
  • Pocketed-spring coil mattresses
  • Foam mattresses
  • Water mattresses
  • Air mattresses
  • Hybrid mattresses

Looking for different categories or want to see more mattress industry statistics? Contact TraQline today.

About TraQline

You need unparalleled insight into consumers’ minds. TraQline’s data marries technology and sound consumer insights research to help you make better decisions, faster.

We provide detailed research to give you a competitive advantage.

  • Competitive sales, such as market share, brands and retailers, regional performance, and sales by price
  • Line reviews, such as retailer share, popular features, retailer and competitor weakness
  • Pricing trends over the past 10 years for all brands and retailers, including feature pricing
  • Market analysis for online vs. brick-and-mortar sales for all brands and retailers
  • Shopping trends, including which stores were bought, why consumers purchased, brands shopped but not bought, the number of stores shopped, and showrooming

Can these insights help you grow your business? Whether you want a more in-depth mattress market analysis or want to see the latest trends in another industry, contact TraQline today.