Blog Posts, Mattress

Sealy’s Rank and Other Mattress Industry Statistics You Should Know

May 21, 2021
Admin Administrator 4 mins read
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While we all have sleepless nights once in a while, getting a good night’s sleep is important to your overall well-being. Studies show that getting quality sleep time regularly will improve brain function, help ward off germs, and help with blood pressure and heart health.

Since we spend roughly one-third of our lives asleep, selecting the right mattress to get that quality sleep time is important.

With so many options available, from traditional brands found in brick-and-mortar stores to D2C brands purchased online, the mattress market is an exciting and highly competitive space. TraQline dug into its data, as well as looked at what the sleep industry is reporting, to highlight some of the most interesting mattress industry statistics.

Mattress Market Share by Retailer (US)

Sealy tops to list with a 15 percent market share. Both Sealy and #2 Serta both have seen their market share diminish over the past year. Serta has fallen significantly from Q1 2020 to Q1 2021. One D2C brand, Purple — now being sold in retail outlets — has cracked the list and had the highest growth rate over the past year.

Top Mattress Brands 2021

  1. Sealy
  2. Serta
  3. Beautyrest
  4. Purple
  5. Tempur-Pedic

Who Owns Which Mattress Brands?

Mattress manufacturers own multiple brands, such as Tempur-Sealy International which owns Tempur-Pedic and Sealy. Serta and Beautyrest are owned by Serta Simmons Bedding.

Tuft and Needle, a D2C brand which didn’t make the top five brand list, was acquired by Serta Simmons.

Mattress Retailer Market Share (US)

A mattress market analysis by TraQline shows that eCommerce company Amazon ranks first among retail outlets with a 16 percent share of the market.

Top Mattress Retailers 2021

  1. Amazon
  2. Walmart
  3. The Mattress Firm
  4. Mattress Store
  5. Internet (Various)
  6. Wayfair

The top three sellers – Amazon, Walmart, and The Mattress Firm account for 35% of the total mattress market. Walmart, in particular, has gained dollar share for the past nine years in a row.

Demographics of Mattress Buyers

When it comes to purchase decisions, women tend to be the primary decision-makers. 59% of mattress buyers are female. Couples also make a joint decision 33% of the time.

While 54% of buyers own their homes, those renting are most likely to make their mattress purchase from Walmart.

Mattress Industry Statistics You Need to Know

Here are a few other mattress industry statistics you should know about.

Most Frequently Purchased Mattress Size

The most frequently purchased mattress size is a Queen, with full-sized mattresses coming in a distant second.

Lie-Down Tests Are Declining

The trendline for online purchasing of mattresses has continued to grow. Over the past five years, the number of buyers who do a test lie-down on their mattresses before purchasing has declined. In the rolling four quarters (R4Q) ending Q1 2021, nearly 60 percent of buyers did not test their mattress choice in advance. This figure was likely accelerated due to COVID concerns.

Average Length of Buyer’s Journey When Mattress Shopping

Speaking of COVID, the Better Sleep Council noted that in 2020, buyers were only spending an average of a week on the buyer’s journey.

Average Mattress Purchase Price

TraQline mattress market analysis reveals that the average purchased price for a Mattress is $637.

How Often Do People Replace Mattresses?

The most common age a mattress was when it was replaced was 10 years, followed by 5.

We also track dozens of additional data points and product categories, such as buying trends for:

  • Inner-spring coil mattresses
  • Pocketed-spring coil mattresses
  • Foam mattresses
  • Water mattresses
  • Air mattresses
  • Hybrid mattresses

Looking for different categories or want to see more mattress industry statics? Contact TraQline today.

About TraQline

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

The depth of our research is truly unmatched. We have 100% market coverage and report on 146 brands, 227 retailers, and 760,000 categories of purchases. We provide detailed research to give you a competitive advantage.

  • Competitive sales, such as market share, brands and retailers, regional performance, and sales by price
  • Line reviews, such as retailer share, popular features, retailer and competitor weakness
  • Pricing trends over the past ten years for all brands and retailers, including feature pricing
  • Market analysis for online vs. brick-and-mortar sales for all brands and retailers
  • Shopping trends, including which stores were bought, why consumers purchased, brands shopped but not bought, the number of stores shopped, and showrooming

Can these insights help you grow your business? Whether you want a more in-depth mattress market analysis or want to see the latest trends in another industry, contact TraQline today.

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