What are the best brands and outlets in the Power Tools market? – An infographic
TraQline answers the “who”, “what”, “where”, “when”, “why”, and “how” for Power Tools market share. Our quarterly survey will help you understand who’s buying, where they’re buying it, and what drives their decisions. Our infographic will help you answer the following questions about the Total Power Tools market and how it is changing…
Who leads sales in the Power Tools market?
Our infographic will give you greater details, but for now, here’s what you need to know about the market leaders for Power Tools:
- The Total Power Tools category is an aggregate of various tools. R4Q Q1 2021 Total Power Tool purchases consist mainly of power drill (30 percent), wet/dry vac (13 percent), air compressor (9 percent), rotary tool (9 percent), circular saw (7 percent), and orbital sander (5 percent) for a total of almost 75 percent of Power Tool sales. Additionally, Dewalt (13 percent) and Black & Decker (9 percent) are the most popular brands in this product aggregate.
- Home Depot continues to be the outlet lead in Total Power Tool purchases (26 percent) and has been the consistent leader since 2016. Lowe’s is second R4Q Q1 2021 unit share with 19 percent.
How much do consumers spend on Power Tools?
When buying a product in the Total Power Tools aggregate, the industry average price paid is $129. However, the average amount spent at different retailers can vary. For example:
- The big-box stores – Home Depot/Lowe’s/Walmart make up about 57 percent of purchases. Home Depot and Lowe’s average price paid is close to the $125 industry average ($131 and $136 respectively).
- However, the average price paid at Walmart is well below that industry average ($72).
What demographic is buying Power Tools?
Just who buys Power Tools? TraQline’s census-balanced respondent pool has given us insights like:
- Not surprisingly, 71 percent of Total Power Tool purchaser are homeowners.
- Approximately 28 percent of those purchasing a Power Tool in R4Q Q1 2021 reported having lived in their homes for a year or less. Of those, 65 percent are first-time homeowners. That percentage of first homeowners is up significantly from previous years – likely due to almost historically low interest rates.
- Almost 69 percent of Total Power Tool purchasers are men – which is down slightly from 2016 (72 percent). The percentage of female purchasers continues to increase slightly year-after-year from 28 percent in 2016 to 31 percent.
- Over half of purchasers (56 percent) are age 45+.
Total Power Tools Market – Online Vs. Brick & Mortar Sales Trends:
Brick & Mortar remains the most popular sales channel (70 percent). However, 2020 sales have decreased year over year since 2016 (80 percent). Here are some of the trends that TraQline has uncovered:
- Online sales have increased steadily the past five years, particularly since 2019 (19 percent). 2020 online sales increase to 25.4 percent (up almost 6 points) – likely due to pandemic concerns.
Power Tools Market Share Facts:
Curious about other information TraQline’s survey has uncovered? Here’s a preview for you:
- As seen in previous years, “Competitive price” remains the top reason for retailer purchase in 2020. About 60 percent of purchasers mention price as a reason for retailer selection.
- Home Depot continues to lead all retailers in draw rate (37.8 percent) and is high in close rate (69.3 percent). However, Home Depot draw rate is down significantly versus 2019 (almost a point). Lowe’s draw/close rates are both down significantly versus 2019.
- 2020 Amazon draw/close rates increase significantly from 2019. Likely due to pandemic concerns.
To see everything we’ve included on our infographic, fill out the form below and download your own copy: