Infographics, Major Appliances

Major Appliance Market Share Infographic

April 12, 2021
Admin Administrator 3 mins read
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What are the best brands and outlets in the Major Appliances market? – An infographic

TraQline answers the “who”, “what”, “where”, “when”, “why”, and “how” for Home Appliances market share. Our quarterly survey will help you understand who’s buying Home Appliances, where they’re buying them, and what drives their decisions. Our infographic will help you answer the following questions about the Major Appliances market and how it is changing…

Who leads sales in the Core Major Appliances market?

A preview of average price paid, draw and close rates, and online vs brick and mortar shopping rates for the Major Appliance Market

Our infographic will give you greater details, but for now, here’s what you need to know about the market leaders for Major Appliances:

  • The Major Appliances category is an aggregate of various household appliances.  2020 Appliance purchases consist mainly of clothes washer (24%), refrigerator (24%), clothes dryer (20%), dishwasher (13%) Freezer (8%) and Freestanding range (7%) for a total of over 95% of home appliance sales.  With that said, GE (17%) and Samsung (16.9%) are the most popular brands in this product aggregate.
  • Lowe’s continues to slowly rise year over year and leads 2020 unit share in Major Appliance sales (26.5%).  Home Depot is second with 20.5%.

How much do consumers spend on Major Appliances?

When buying Core Major Appliances, the 2020 industry average price paid is $838.  However, the average amount spent at different retailers can vary. For example:

  • While a small share of overall Core Appliance purchases (<1%), purchasers at Abt spend $982 on average.
  • Conversely, Lowe’s has over one-quarter share (almost 27%) of Core Appliance purchases, and an average price spent of $819.

 What demographic is buying Major Appliances?

Just who buys Core Appliances?  TraQline’s census-balanced respondent pool has given us insights like:

  • Not surprisingly, 76% of Appliance purchaser are homeowners.
  • 59% of 2020 Appliances purchasers are men – which is similar to the past several years.
  • 65+ is the most common purchaser age group with almost 20% of purchases in that age group for 2020.  That is up from 2016 where 17% of Appliance purchasers were 65+.

Core Appliance Market – Online Vs. Brick & Mortar Sales Trends:

Brick & Mortar remains the most popular sales channel, but 2020 sales (70%) have decreased year over year since 2016 (84%).  Here are just some of the trends that TraQline has uncovered:

  • Online sales have increased steadily the past five years, particularly since 2019 (15.9%).  2020 online sales increase to 25.4% (up almost 10 points) – likely due to pandemic concerns.

 Total Major Appliance Market Share Facts:

Curious about other information TraQline’s survey has uncovered?  Here’s a preview for you:

  • “Competitive price” remains the top reason for retailer purchase.  60% of purchasers mention price as a reason for retailer selection.
  • Lowe’s leads all retailers in draw rate (42.4%).  Lowe’s draw rate is up significantly versus 2019 (40.7%).  However, Lowes’s 2020 close rate is down significantly from 2019 (64% to. 62.6%.

To see everything we’ve included on our infographic, fill out the form below and download your own copy:

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