What are the best brands and outlets in U.S. Hand Tools & Accessories share? – An infographic
TraQline answers the “who”, “what”, “where”, “when”, “why”, and “how” for U.S. Hand Tools & Accessories market share. Our quarterly survey will help you understand who’s buying, where they’re buying it, and what drives their decisions. Our infographic will help you answer the following questions about the Hand Tools market and how it is changing…
Who leads sales in the U.S.?
Our infographic will give you greater details, but for now, here’s what you need to know about the market leaders in Hand Tools & Accessories for Rolling 4Q Ending March 2021:
- The Hand Tools & Accessories category is an aggregate of various tools. Purchases consist mainly of:
- tape measures (19 percent)
- screwdriver sets (12 percent)
- hammers (9 percent)
- individual screwdrivers (8 percent)
- wrench sets (7 percent) and
- individual pliers (5 percent)
- This accounts for 60 percent of the Hand Tools & Accessory aggregate.
- The most purchased brands are Craftsman (13.3 percent) and Stanley (10.7 percent) – both are down 3 points since 4Q Ending March 2020.
- Home Depot continues to be the outlet lead in the Hand Tools & Accessories aggregate (20 percent) and is the consistent leader since 2017. Lowe’s is second with 16 percent. Both Home Depot and Lowe’s are down slightly from this time last year. Amazon is up significantly from this time last year (almost 3.5 points) – likely due to pandemic concerns.
How much do consumers spend on Hand Tools & Accessories?
When buying a product in the Hand Tools & Accessories aggregate, the average industry price paid for Rolling 4Q Ending March 2021 is $27 – up $3 from this time last year.
- Big-box retailers Home Depot & Lowe’s make up almost 37 percent of purchases and have an average sales price $2 higher than that that $27 industry average.
- Walmart has a unit share around 14 percent, but its average sales price is only $19 ($8 less than industry average).
What demographics are buying Hand Tools & Accessories?
Just who buys Hand Tools & Accessories? TraQline’s census-balanced respondent pool has given us insights like:
- Not surprisingly, 63 percent of Hand Tool/Accessory purchasers in Rolling 4Q Ending March 20221 are homeowners. The percentage of purchasers that are a homeowner is significantly higher from this time last year (62 percent) – Notably, the R4Q ending March 2020 showed an uncharacteristic drop from previous years.
- Of those purchasing a Hand Tool or Accessory in Rolling 4Q Ending March 2021 who are homeowners, 60 percent are first-time homeowners. That percentage of first homeowners is up significantly from this time last year (57 percent) – likely due to near historically low interest rates.
- As in previous years, men are the most common purchasers of Hand Tools & Accessories. 63 percent of Rolling 4Q Ending March 2021 purchasers are men. However, this is down significantly from this time last year and continues a trend of more female purchasers (37 percent in Rolling 4Q Ending March 2021).
Brick & Mortar Vs. Online Sales Trends:
Brick & Mortar remains the most popular sales channel in Rolling 4Q Ending March 2021 (80.4 percent). Here are some of the trends that TraQline has uncovered:
- Online sales have increased steadily the past five years but show a dramatic increase from this time last year. Rolling 4Q Ending March 2021 increases over 6 points from this time last year – likely due to pandemic concerns.
Hand Tool & Accessories Market Share Facts – Rolling 4Q Ending March 2021:
Curious about other information TraQline’s survey has uncovered? Here’s a preview for you:
- As seen in previous years, “Competitive price” remains the top reason for retailer purchased. About 48 percent of purchasers mention price as a reason for retailer selection.
- Home Depot, as in previous years, continues to lead all retailers in draw rate (28 percent) and is high in close rate (73 percent). However, Home Depot draw rate is down significantly versus this time last year (almost 1 percentage point). Lowe’s draw rate is also down significantly (about 1 point) versus last year.
- Conversely, Amazon draw/close rates both increase significantly from this time last year (+4 points for each). This increase in both draw and close rates is likely due to pandemic concerns.
To see everything we’ve included on our infographic, fill out the form below and download your own copy: