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Blog Posts, Competitive Business Intelligence, Hybrid POS™, OPE & Parts, SKU Insights, SKU Metrix™

Now delivering dealer insights to the OPE industry: TraQline and Constellation join forces to introduce Dealer+

December 7, 2023
Ashley Jefferson Author 3 mins read
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A man riding a lawnmower

We are pleased to announce the launch of Dealer+, our latest data tool for the Outdoor Power Equipment industry. Created in partnership with Constellation, this new insights dashboard delivers an unprecedented perspective into market share and other insights for the OPE dealer channel.

This announcement comes on the heels of the recent launch of our two SKU insights solutions for the OPE industry – making TraQline a truly one-stop shop for total OPE market intelligence.

Read the full announcement below, originally published through EIN Newswire.

TraQline®, the leading provider of modern market data solutions for the consumer durables industry, and Constellation, the largest family of software companies serving specialty dealer industries, recently introduced Dealer+™, the latest innovation joining TraQline’s suite of next-generation products.  

Dealer+ is the Outdoor Power Equipment (OPE) industry’s most comprehensive view of the independent power dealer market. By combining TraQline Durable IQ™ market intelligence and point-of-sale information from over 1,300 industry-leading independent dealers in the United States, Dealer+ provides brand and model share insights for the dealer market at a level previously unavailable within the industry. 

“The independent dealer represents over 22% of dollars spent by consumers, so it is a critical channel for the outdoor power equipment industry. TraQline Dealer+ delivers unprecedented levels of detail about what brands and models are sold at dealers,” said David Garcia, Director of National Accounts at TraQline. “TraQline is thrilled to partner with Constellation to enhance their data, providing actionable insights that will empower the industry through an expanded view of the market and dealer channel.”  

The data integrated within Dealer+ comes directly from Constellation’s POS systems (including Charter, Ideal, c-Systems, IDS, and more) and represents the most transactions of any OPE DMS – over 1 million OPE transactions annually. As a result, Dealer+ is the most complete picture of the United States dealer market, providing SKU and brand-level market share for all major brands. Subscribers may also analyze data by residential versus commercial segments, battery versus gas, price points, size of dealer, region, manufacturer, and more. Two years of historical data are included, and insights are available by month, quarter, and year. 

TraQline Dealer+ officially launched at the 2023 Fall OPEI conference on September 20, 2023, and is now available to the OPE industry. The data will be available for nine categories of OPE products, including walk-behind mowers, riding mowers, ZTR, snow blowers, leaf blowers, line trimmers, hedge trimmers, and pressure washers. 

“Constellation dealer data is the most extensive dataset available for the dealer market. The TraQline team understands OPE better than any insights provider in the industry,” said Dave Johnson, Vice President of Media Strategy at Constellation. “This partnership puts the two best sources of OPE information in a single place.”