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Consumer Electronics Market Infographic

What are the best brands and outlets in the US Consumer Electronics market share? – An infographic

TraQline answers the “who”, “what”, “where”, “when”, “why”, and “how” for consumer electronics market shares. Our quarterly survey will help you understand who’s buying consumer electronics, where they’re buying them, and what drives their decisions. Our Consumer Electronics Market infographic will help you answer the following questions about the US Consumer Electronics market and how it is changing…

Who is leading sales in the Consumer Electronics market?

Consumer Electronics Market infographic image

Our infographic will give you greater details, but for now, here’s what you need to know about the market leaders for Consumer Electronics:

  • Best Buy takes the lead for dollar share in the Consumer Electronics market.
  • Samsung consumer electronics win almost 14% of consumer dollars.
  • Apple stores outdo Costco for dollar share, at 8% versus Costco’s almost 5%.

How much do consumers spend on Consumer Electronics?

When buying Consumer Electronics, the industry average price paid for these products is $284. However, the average amount spent at different retailers can vary. For example:

  • Shoppers buying consumer electronics at Apple spend $704 on average.
  • Shoppers at Amazon, on the other hand, spend about $198 on average.

What demographic is buying Consumer Electronics?

Just who buys Consumer Electronics? TraQline’s census-balanced respondent pool has given us insights like:

  • Almost half of all purchasers are men shopping alone (49%).
  • The South over-indexes on Consumer Electronics purchasers: 40% live in that region.

Consumer Electronics Market – Online Sales Trends:

With 43% of Consumer Electronics product purchases being made online, it’s a good idea to keep track of online sales trends. Here’s just some of the trends that TraQline has uncovered:

  • 67% of buyers do at least some shopping for Consumer Electronics online.
  • The average price paid for products at Apple is higher online than it is in-store.

Consumer Electronics Market Share Facts:

Curious about other information TraQline’s survey has uncovered? Here’s another preview for you:

  • Walmart and Best Buy had the highest draw rates of all Consumer Electronics retailers.
  • The average price paid for Consumer Electronics ($284) is up 2% compared to last year’s average price.
  • When Consumer Electronics buyers shop both Sony and Samsung, Sony wins 54% of the time.

To see everything we’ve included on our infographic, fill out the form below and download your own copy:

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.