News & Insights

Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research.

Conducting primary research should be a great experience. Projects can yield results that lead to great products, organizational change, and increased market share. One thing that all projects have in...

As your business grows it’s likely that you will draw upon research at some point. After all, you need to know about your target customers: their pain points, income levels, priorities,...