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June 12, 2019

Market share is a brand or retailer’s percentage of products and/or services sold in the marketplace over a given time period. While there are many tools to calculate market share,...

February 13, 2019

56% of American consumer report feeling extremely or very comfortable with smart home products. Internet connected homes have gone beyond niche early adopters, with the majority (56%) Americans feeling comfortable...

February 5, 2019

Statistics plays an important role in research projects: without them, you may be making decisions based off the roll of the dice. The more in-depth you go with statistics and...

January 7, 2019

SurveyMonkey can be a quick and inexpensive vehicle for research projects. What’s more is they’ve done a fantastic job of building out tools you need to both acquire respondents and...

December 18, 2018

According to TraQline’s most recent Maintenance and Replacement Parts™ (MRP) survey, on average 35% of people who own a specific brand of OPE product will buy replacement parts or products...

August 1, 2018

Having a better understanding of your data so you can identify how to target your consumer is essential. There are many tools available for market insights: consumer tracking data, government...

May 16, 2018

Competitive intelligence is an ongoing process that identifies competitors and their actions to allow you to look at current and future market activities and respond accordingly. In a broad sense,...

March 5, 2018

Do a Google search on “Market Research Suppliers” and you come up with a list of thousands of results. Why? Because just about anyone can write a survey and administer...

December 27, 2017

Every day, new stories emerge that claim Amazon is taking over the retail world. Amazon and its online competitors take a bigger slice of the retail pie each year. But...