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News & Insights

July 20, 2022

A market analysis is a complex process, involving loads of data and insight. This data comes from both inside your company and outside your company....

March 16, 2022

Ads let consumers know a product exists, and they paint a picture about how that product will solve consumers’ problems. Examining who is making decisions for specific purchases can determine...

February 17, 2022

Famous Market Research Fails, Examples, and Stories Conducting market research is crucial in helping businesses identify and reach their target audiences. One reward in doing so is a potential boost...

November 4, 2021

No matter how big or small, each company functions in a unique market. You have customers whom you need to convince to buy from you...

September 21, 2021

Both outlets have their perks—whether it’s IKEA’s Småland supervised play area or Wayfair’s endless aisles and fast shipping.

August 17, 2021

This article was originally posted on January 14, 2020. It has been updated to reflect our more recent TraQline data. I love the feeling a new year brings, from a...

August 5, 2021

Reliable statistics have become increasingly important as the world continues to put emphasis on quantitative results. They show up in medicine, education, politics, and our favorite, market research. Statistics are...

July 26, 2021

The process of purchasing goods and services is always evolving—especially over the last 15 months during the COVID pandemic. One constant in a shopper’s journey is consumers seeking others’ opinions...

June 17, 2020

A product line review (PLR) may be your most important presentation of the year. Learn key tips with this article.