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Blog Posts, Competitive Business Intelligence, Durable IQ™, Hybrid POS™, SKU Metrix™

3 Powerful Ways TraQline Drives Business Growth 

July 13, 2023
Ashley Jefferson Author 4 mins read
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3 Powerful Ways TraQline Drives Business Growth

Level up your business with unmatched market insights

In the rapidly evolving world of business, staying one step ahead of the competition is crucial. Accurate market insights and consumer behavior data are essential to sustainable growth. That’s where market intelligence providers like TraQline come in.  

With a robust suite of data solutions, TraQline empowers durable goods industry businesses to unlock unforeseen possibilities for product development, merchandising strategy, branding, and more.  

Let’s explore three ways TraQline can power your business growth and help you achieve greater success. 

1. Durable IQ™: Understand the Durables Market Better 

In today’s market, understanding consumer behavior and competitive insights is key. TraQline’s Durable IQ provides industry-wide durable goods insights that go well beyond market share. With 100% market coverage — across all brands and retailers — you can gain unparalleled clarity and the power to drive business growth through insights derived directly from  your consumers. 

Durable IQ allows you to track market trends in real-time, uncover critical industry insights, and outmaneuver your competition. Through 10 years of historical data, you can identify purchase driver trends, measure brand performance metrics, understand online versus in-store shopping data, demographics, and more. Stay ahead of shifting consumer preferences, monitor trends, and gain unmatched consumer understanding

Effortlessly prepare impactful presentations, line reviews, and quarterly/yearly reviews with interactive analysis tools, easy exporting options, infographics, and executive summaries.  

Durable IQ insights are available for durable goods categories including major appliances, small appliances, kitchen and bath fixtures, lawn hand tools, mattresses, fitness equipment, auto electronics, tires, batteries, and more. 


2. SKU Metrix™: Gain Market Advantage with Comprehensive SKU Insights

Manually analyzing thousands of SKUs can be a time-intensive process. However, access to TraQline’s SKU Metrix tool eliminates the hassle by providing a definitive product library and competitive intelligence solution for durable goods. With data on over 32,000 SKUs, you can save countless hours while gaining significant market advantage. 

Access the latest product data for you and your competitors, including pricing, attributes, availability, and more — all in one platform. 

  • Stay current on model, retailer, and brand trends by exploring full market listings for a specific category (currently available for outdoor power equipment and major appliances, with more industries coming soon).  
  • Easily compare SKUs across brands, identify industry trends, and make data-driven decisions.  
  • Identify market pricing gaps, validate pricing decisions, and track pricing trends over time.  
  • Keep a close eye on pricing changes and adjust your strategies accordingly with twice-weekly updates.  

Maintain an effortless competitive product library and power innovation for various teams across your organization, from category management to pricing and finance, product management, merchandising, sales, buyers and merchants, onboarding personnel, and cross-functional teams. 


3. TraQline Hybrid POS™: Dominate the Durables Market with Next-Generation Insights 

Innovation and market share insights are vital for success in the durables market. TraQline’s Hybrid POS takes you beyond conventional POS insights, providing SKU-level data and market share insights by brand and retailer — helping you stay ahead of the competition and make informed business decisions. 

Hybrid POS allows you to know which models and brands are winning and understand contributing factors, such as floor placement, pricing, features, and more. Measure market share and pricing for top-performing SKUs at leading retailers or analyze the performance of a specific SKU in-depth. Gain valuable insights into monthly performance trends, compare brands and models, and track sales at major retailers. 

Power performance across your organization, with actionable insights for merchandising, sales, marketing, pricing/finance, and other cross-functional teams. Optimize your product assortment, improve retailer communication, identify gaps, and cultivate promotional materials.  


TraQline Provides the Data You Need to Crush the Competition 

In today’s dynamic business landscape, harnessing the power of data-driven insights is essential for achieving sustainable growth and staying ahead of the competition.  

TraQline offers a comprehensive suite of solutions to empower businesses in leveling up their operations and unlocking new possibilities. With Durable IQ, SKU Metrix, and Hybrid POS, you can understand consumer behavior, optimize product strategies, and make informed decisions that drive success.  

Don’t just keep up with the market; lead it with TraQline to position your business for success in the durables industry. Contact us today to learn more about how we are helping power innovation for the durable goods industry.