Grills, smokers, griddles—this surprisingly competitive market is only months away from its most active season. Manufacturers and retailers alike are gearing up in the fight to gain market share and earn consumer dollars. The experts at TraQline are here to help. While our quarterly reports offer the full details on this industry, we are here to share a sneak peek of the trends, insights, statistics, and metrics uncovered in our Q1 2022 report on barbecue grill equipment data.
Barbecue Grill Brand Performance
When working to gain market share, it is essential to understand what motivates customers to choose certain grill brands. Let’s take a closer look:
How do customers choose which brand of barbecue grill to purchase? The leading motivator in both the US and Canada for customers was pricing. In both markets, this motivator was followed by desired features, quality of product, brand name, and right grill size.
Which brands came out on top? In the US, Weber earned the highest consumer dollar share in the grill industry market—followed by Char-Broil, Blackstone, Traeger, and PitBoss. All other barbecue grill brands combined shared the remaining consumer dollars—which accounted for nearly half.
Weber was also the leading brand name in the Canadian market. Napoleon followed in second place, and in turn was trailed by Broil King, Trager, and Master Chef.
Barbecue Grill Retailer Performance
How do customers choose a retailer when buying a barbecue grill? Competitive pricing was also the leading motivator for customers when choosing a retailer for their barbecue grill purchase in both the US and Canadian sales. In both markets, this was followed by the retailer’s selection of products and convenience of location.
Which retailers took the top spots? In the US, Home Depot came out on top for consumer dollar share—narrowly passing Lowe’s. Walmart took third place for consumer dollars. Meanwhile, Canadian Tire took the top spot in Canada. This was followed closely by Home Depot and Costco.
Online vs. In-Store Barbecue Grill Sales
What is the best way to reach consumers in the grill industry? In recent years, most industries are finding the majority of their shoppers online. However, despite the continuation of the COVID-19 pandemic and the convenience of online buying, brick-and-mortar sales still largely dominate the grill industry in both the US and Canada.
However, online presence is still essential in this industry—with a large majority of consumers reporting that they used online shopping tools to compare grill prices before making a purchase.
TraQline: Your Source of Grill Industry Market Share Insights
You can stay ahead of the grill industry with TraQline. Our market research professionals offer 100% industry coverage—including the Charcoal Grill, Gas Grill, Pellet Grill, Smoker, and Griddle data categories. The above overview merely scratches the surface of the insights our quarterly TraQline reports have to offer. We invite you to contact our professionals to learn more about our market research offerings or get started today.