Market Vision Powered by TraQline Durable IQTM

Stay competitive, know your consumer, and track industry trends with comprehensive market data — all brands, all retailers, one consumer insights platform.

Power business growth with industry-wide
insights that go well beyond market share

270+ Product


Online vs.



10 Years of
Historical Data

  • Uncover and monitor critical industry trends
  • Track competitors & identify opportunities to gain share
  • Better understand your consumers — and act on that awareness
  • Integrate data into pitches or reviews with presentation-ready reporting
  • Empower teams across your organization, from marketing to C-Suite

Competitive market analysis across
270+ durables product categories

See your market insights

Download a free industry insights report to see the market data your busi available through our platform – including share, purchase drivers, online vs. in-store sales, demographics, and more.

Why Brands Trust TraQline

Total Market to
SKU Detail

From SKU-level market share data for brands and retailers to comprehensive competitive intelligence, TraQline delivers the information you need to better track, measure, and gain share.


Each member of our account service team has been working with TraQline data for an average of 15 years! Our experts will help you interpret the data to get the answers you need and maximize your return on investment.

Depth of
Market Coverage

Across our product suite, we have tracked over 33,000,000 purchases across 200+ consumer durables categories for 20+ years — delivering macro and micro views of your industry.

Actionable &
Accurate Data

The TraQline suite of products delivers the most accurate view of the market, measuring who, what, where, and why consumers buy durable goods.

Market Awareness Powered by TraQline Durable IQTM

Unparalleled market intelligence
for durable goods professionals

See the power of Durable IQ

© 2023. TraQline Durable IQTM.
All rights reserved.

9505 Williamsburg Plaza, Suite 300, Louisville, KY 40222.