Go Beyond Web and POS Data for the TV & Audio Equipment Market
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster in the television and audio equipment industry.
Competitive Sales
- Market Share
- Brand / Retailer Mix
- Sales by price
- Regional Performance
- All Brands
- All Retailers
Line Review
- Retailer share
- White space analysis
- Popular features
- Retailer weaknesses
- Competitive weaknesses
Pricing Trends
- 10 years of history
- All brands / retailers
- Online
- Brick and Mortar
- Feature Pricing
Online vs. Brick
- All Brands
- All Retailers
- Price Differences
- Amazon vs. Best Buy
- Shop online
Shopping Trends
- Why Bought Brand
- Stores bought
- Showrooming
- # Stores Shopped
- Why bought store
- Brand shopped but not bought
No other source can match TraQline’s depth of coverage and reliability in the tv and audio equipment industry
100
%Market Coverage
320
Brands Reported
217
Retailers Reported
165
KCategory Purchases
TV & Audio Market Share Insights from Durable IQ’s Q3 2023 Data
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out in the tv and audio equipment market. In addition to WHY consumers buy, we find out what TV features are most important to customers? Whether it’s screen size, resolution, smart capability or more, TraQline covers it.
- Average price paid for TV & Audio was $286. This was up 5% from last year and up 16% from 5 years ago.
- Of the online TV & Audio purchases, 14% were shipped to store. 84% had it shipped to their home.
- Samsung and Sony had the highest consideration rates of all of the brands.
- Bose had the highest online purchase rate of any of the leading brands.
- Walmart has gained dollar share the past 2 consecutive rolling 4Qs.
- Millennials top two favorite retailers are Target and Walmart.
Why do clients trust TraQline to track these major tv and audio equipment brands and stores?
TV & Audio categories measured by TraQline
- LED – LCD TV
- 4K Ultra HD TV
- Headphones
- DVD Player
- Blu-ray Player
- Digital Video Recorder / Hard Drive
- Satellite Dish / System
- Automobile Video Player
Go to Market with Confidence
Global leaders in the TV & Audio market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn moreIdentify Opportunities to Gain Share
New features? New geographies? Key demographic segments? Measure tv & audio equipment trends when they start.
Learn moreLaunch Successful New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new tv & audio products.
Learn moreMeasure Brand and Retailer Performance
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy television and audio electronic products.
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn moreTrack Regional and National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn morePrepare for Line Reviews
No other source is trusted like TraQline for its ability to track the television and audio market and provide insights during a Line Review.
Learn moreCompare Online vs. Brick & Mortar Sales
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more