TV & Audio Equipment Market Insights

How are you staying ahead of changing trends, customer preferences, and all your competitors in the TV & Audio market?

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Discover the value TraQline data brings to your industry

  • Which Retailers sell the most Stereo Headphones?

    Amazon, Walmart, and Best Buy were the top 3 retailers in the US, representing 65% of the Stereo Headphone market. TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have highest close rate for TV & Audio?

    Apple had the highest close rate of the leading TV & Audio brands. Samsung was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Wireless Home Speakers, what Brand has highest unit growth rate in past year?

    Of the leading brands for Wireless Home Speakers, JBL had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What's the impact of online buying in the TV & Audio marketplace?

    65% of TV & Audio buyers shopped online while 40% bought online. Online vs. brick splits are tracked for all retailers and brands.

  • How has the average price of Wireless Home Speakers changed over the past few years?

    The average price paid for Wireless Home Speakers was $98, up 5% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys TV & Audio the most?

    59% of TV & Audio buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at RETAILER #1 vs RETAILER #2 for TV & Audio?

    When TV & Audio buyers shop at both Walmart and Best Buy, Walmart wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both BRAND #1 and BRAND #2 for Smart speakers?

    When Smart speaker buyers shop both Amazon and Amazon Alexa, Amazon wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for brand purchase for Televisions?

    Competitive price and Quality product were the top 2 reasons for brand purchase in Televisions. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for store purchase for TV & Audio?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in TV & Audio. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Stereo Headphones?

    Of those who bought Stereo Headphones, 13% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • Who is the top brand of Televisions 50" and above?

    Samsung has the highest share of Televisions 50" and above. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought
See how we can provide market insights to your business

No other source can match TraQline’s depth of coverage and reliability

100

%
Market Coverage

320

Brands Reported

217

Retailers Reported

165

K
Category Purchases

Audio & TV Market Share Insights from TraQline’s Q3 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out in the tv and audio equipment market. In addition to WHY consumers buy, we find out what TV features are most important to customers?  Whether it’s screen size, resolution, smart capability or more, TraQline covers it.

  1. Average Price Paid for TV & Audio was $255. This was up 8% from last year and flat for 5 years ago.
  2. Of the online TV & Audio purchases, 15% were shipped to store. 84% had it shipped to their home.
  3. Samsung and Sony had highest consideration rates of all of the brands.
  4. Apple had the highest online purchase rate of any of the leading brands.
  5. Amazon has gained dollar share the past 4 consecutive years.
  6. Millennials' top two favorite retailers are Target and Walmart.
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Why do clients trust TraQline to track these brands and stores?

TV & Audio categories measured by TraQline

  • LED – LCD TV
  • 4K Ultra HD TV
  • Headphones
  • DVD Player
  • Blu-ray Player
  • Digital Video Recorder / Hard Drive
  • Satellite Dish / System
  • Automobile Video Player
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Go to Market with Confidence

Global leaders in the TV & Audio market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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“TraQline has not only been integral in providing insight into customer purchase behavior to our clients, but it has helped us prove the value of digital.”

BennaIndustry Analyst
Google

“TraQline provides a wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. The subscription is well supported with excellent customer service that is responsive, timely and flexible – demonstrating an authentic desire to ensure we make best use of content.”

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The Home Depot

“Just wanted to say “thank you” for all of your assistance and support! You are fantastic and truly responsive in providing GREAT customer service. Your professionalism and “can do” attitude is greatly appreciated.”

RicardoNational Field Sales Manager
LG Electronics
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