Amazon, Walmart and Best Buy were the top 3 retailers in US representing 66% of the Stereo Headphone market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Vizio had the highest close rate of the leading TV & Audio brands. Samsung was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Wireless Home Speakers, JBL had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
63% of TV & Audio buyers shopped online while 38% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Wireless Home Speakers was $99 up 13% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
59% of TV & Audio buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When TV & Audio buyers shop at both Walmart and Best Buy, Walmart wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Smart speaker buyers shop both Amazon Alexa and Amazon, Amazon Alexa wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Televisions. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in TV & Audio. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Stereo Headphones, 12% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
Samsung has the highest share of Televisions 50" and above. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster in the television and audio equipment industry.
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out in the tv and audio equipment market. In addition to WHY consumers buy, we find out what TV features are most important to customers? Whether it’s screen size, resolution, smart capability or more, TraQline covers it.
Global leaders in the TV & Audio market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure tv & audio equipment trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new tv & audio products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy television and audio electronic products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the television and audio market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
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“TraQline provides a wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. The subscription is well supported with excellent customer service that is responsive, timely and flexible – demonstrating an authentic desire to ensure we make best use of content.”
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