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TV & Audio Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the TV & Audio market?
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Get your questions answered

Amazon, Walmart and Best Buy were the top 3 retailers in US representing 64% of the Stereo Headphones market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Samsung had the highest close rate of the leading TV & Audio brands. Bose was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Wireless Home Speakers, JBL had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
61% of TV & Audio buyers shopped online while 36% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Wireless Home Speakers was $91 down 22% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
60% of the TV & Audio buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When TV & Audio buyers shop at both Walmart and Best Buy, Walmart wins 56% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Voice assistant/Smart speaker buyers shop both Google and Amazon Echo, Google wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Television. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in TV & Audio. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Stereo Headphones, 13% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
Samsung has the highest share of TV's 50" and above. TraQline can provide trends and insights on specific metrics of each product category.
No other source can match TraQline’s depth of coverage and reliability
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Market Coverage
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Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
Line Review
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive
    weaknesses
Pricing Trends
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
Online vs. Brick
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
Shopping Trends
  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but
    not bought
  • Market Share
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive weaknesses
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
  • Why Bought Brand
  • Brand shopped but not bought
  • Stores bough
  • Showrooming
  • # Stores Shopped
  • Why bought store
See how we can provide insights to your business

TV & Audio Insights from TraQline’s Q3 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. In addition to WHY consumers buy, we find out what TV features are most important to customers?  Whether it’s screen size, resolution, smart capability or more, TraQline covers it.
  1. Average Price Paid for TV & Audio was $237. This was down 1% from last year and down 8% for 5 years ago.
  2. Of the online TV & Audio purchases, 14% were shipped to store. 85% had it shipped to their home.
  3. Samsung and Sony had the highest consideration rates of all of the brands.
  4. Bose had the highest online purchase rate of any of the leading brands.
  5. Walmart has gained dollar share the past 4 consecutive years.
  6. Millennials' top two favorite retailers are Target and Walmart.
Why our clients trust TraQline to track these brands and stores?

TV & Audio categories measured by TraQline

  • LED - LCD TV
  • 4K Ultra HD TV
  • Headphones
  • DVD Player
  • Blu-ray Player
  • Digital Video Recorder / Hard Drive
  • Satellite Dish / System
  • Automobile Video Player
tv and audio market research
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Go to Market with Confidence

Global leaders in the TV & Audio market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn more
Identify Opportunities
to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn more
Launch Successful
New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Learn more
Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Learn more
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more
Track Regional and
National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more
Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more
Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Learn more
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >
New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

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“TraQline has not only been integral in providing insight into customer purchase behavior to our clients, but it has helped us prove the value of digital.”
Benna
Industry AnalystGoogle
“TraQline provides a wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. The subscription is well supported with excellent customer service that is responsive, timely and flexible -demonstrating an authentic desire to ensure we make best use of content.”
Susan
Sr. Mgr Customer InsightsThe Home Depot
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National Field Sales ManagerLG Electronics
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The Elephant in the Room: Amazon vs Walmart Market Share

August 13, 2019

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.