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Auto Tire & Batteries Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Auto Tire & Batteries market?

Walmart, Discount Tire and Auto Zone were the top 3 retailers in US representing 31% of the Tires and Batteries market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

Walmart had the highest close rate of the leading Tires and Batteries brands. Goodyear was second. 600,000 survey responses were collected in the past year to measure brand shares.

Of the leading brands for Auto/Minivan Tires, Bridgestone had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

26% of Auto/Minivan Tires buyers shopped online while 9% bought online. Online vs. brick splits are tracked for all retailers and brands.

The average price paid for Truck/SUV Tires was $687 up 14% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

67% of the Auto Battery buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.

When Tires and Batteries buyers shop at both Walmart and Discount Tire, Walmart wins 65% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

When Tires and Batteries buyers shop both Goodyear and Michelin, Goodyear wins 61% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

Competitive price and Quality product were the top 2 reasons for brand purchase in Tires and Batteries. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

Competitive price and Previous experience with store were the top 2 reasons for store purchase in Tires and Batteries. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

Of those who bought Tires and Batteries, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

Toyota was the most popular make of vehicle. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of coverage and reliability

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Market Coverage

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Brands Reported

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Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

Market Share
Brand / Retailer Mix
Sales by price
Regional Performance
All Brands
All Retailers

Line Review

Retailer share
White space analysis
Popular features
Retailer weakneses
Competitive
weaknesses

Pricing Trends

10 years of history
All brands / retailers
Online
Brick and Mortar
Feature Pricing

Online vs. Brick

All Brands
All Retailers
Price Differences
Amazon vs. Best Buy
Shop online

Shopping Trends

Why Bought Brand
Stores bought
Showrooming
# Stores Shopped
Why bought store
Brand shopped but
not bought

Competitive Sales

Retailer share
White space analysis
Popular features
Retailer weakneses
Competitive weaknesses

10 years of history
All brands / retailers
Online
Brick and Mortar
Feature Pricing

Online vs. Brick

All Brands
All Retailers
Price Differences
Amazon vs. Best Buy
Shop online

Consumer Shopping

Auto Tire & Batteries Insights from TraQline’s Q3 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

Average Price Paid for Tires and Batteries was $379. This was up 4% from last year and up 9% for 5 years ago.
Of the online Tires and Batteries purchases, 50% were shipped to store. 48% had it shipped to their home.
Goodyear and Michelin had the highest consideration rates of all of the brands.
Michelin had the highest online purchase rate of any of the leading brands.
Auto Zone has gained dollar share the past 4 consecutive years.
Baby Boomers' top two favorite retailers are Costco and Firestone.

Why our clients trust TraQline to track these brands and stores?

Auto Tire & Batteries categories measured by TraQline

Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Auto Tire & Batteries market trust TraQline to help
them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

Identify Opportunities
to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

Launch Successful
New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

Track Regional and
National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >

Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >

Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

Compare Online vs. Brick & Mortar Sales

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

Ready to start a conversation?
Connect now with our Industry Experts

See what our users have to say about TraQline

“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.”

“TraQline helps us win with retailers by bringing a wealth of up-to-date consumer data from a well respected research company. It adds credibility to our recommendations and builds trust with our buyers.”

“At MTD, we have used TraQline for several years as a tool to drive new business opportunities with key retailers. To be able to present opportunities to retailers with category share data on parts proved to be very beneficial to us throughout 2019.”

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Walmart's Douglas Tires - Automotive Market Share

Walmart’s Douglas Tires Gets Rolling With Customers

October 9, 2019

The top three brands that continue to drive the tire industry; Goodyear, Michelin & Firestone.

Walmart’s Douglas Tires gets Rolling with Customers

November 1, 2017

The allure of the open road has long been a part of the American mythos. Even as fewer teens are jumping at the chance to get their driver’s licenses, owning and caring for a car is still a part of our collective psyche. As generations of Americans have hit the open road in cars of all shapes and sizes, good tires have been a key component in those road trips.

Home Improvement

Amazon Online Retailer Share: Lame or Dominating the Game?

February 23, 2017

While Walmart still holds the top spot as the world’s highest-grossing retail establishment, Amazon holds the top U.S. online retailer position, falling just behind the Chinese firm Alibaba as the world’s largest online seller. An annual report from Statista.com shows that Amazon was able to amass almost $136 billion in net revenue during 2016 and Amazon’s reach continues to grow.

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