Auto Batteries & Tire Market Share Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Auto Tire & Batteries market?

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Discover the value TraQline data brings to your industry

  • Which Retailers sell the most Tires and Batteries?

    Walmart, Auto Zone, and Discount Tire were the top 3 retailers in the US, representing 31% of the Tire and Battery market. TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have highest close rate for Tires and Batteries?

    Walmart had the highest close rate of the leading Tire and Battery brands. Michelin was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Auto/Minivan Tires, what Brand has highest unit growth rate in past year?

    Of the leading brands for Auto/Minivan Tires, Bridgestone had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What's the impact of online buying in the Auto/Minivan Tire marketplace?

    26% of Auto/Minivan Tire buyers shopped online while 10% bought online. Online vs. brick splits are tracked for all retailers and brands.

  • How has the average price of Truck/SUV Tires changed over the past few years?

    The average price paid for Truck/SUV Tires was $754, up 25% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys Auto Batteries the most?

    66% of Auto Battery buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at RETAILER #1 vs RETAILER #2 for Tires and Batteries?

    When Tire and Battery buyers shop at both Walmart and Auto Zone, Walmart wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both BRAND #1 and BRAND #2 for Tires and Batteries?

    When Tire and Battery buyers shop both Goodyear and Michelin, Goodyear wins 59% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for brand purchase for Tires and Batteries?

    Competitive price and Quality product were the top 2 reasons for brand purchase in Tires and Batteries. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for store purchase for Tires and Batteries?

    Competitive price and Previous experience with store were the top 2 reasons for store purchase in Tires and Batteries. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Tires and Batteries?

    Of those who bought Tires and Batteries, 10% are from Texas. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What was the most common make of vehicle to replace Auto/Minivan Tires?

    TOYOTA was the most common make of vehicle. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought
See how we can provide market insights to your business

No other source can match TraQline’s depth of coverage and reliability

100

%
Market Coverage

105

Brands Reported

166

Retailers Reported

617

K
Category Purchases

Auto Tire & Batteries Insights from TraQline’s Q3 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Tire and Battery was $430. This was up 14% from last year and up 16% for 5 years ago.
  2. Of the online Tire and Battery purchases, 49% were shipped to store. 49% had it shipped to their home.
  3. Goodyear and Michelin had highest consideration rates of all of the brands.
  4. Goodyear had the highest online purchase rate of any of the leading brands.
  5. Auto Zone has gained dollar share the past 5 consecutive years.
  6. Baby Boomers' top two favorite retailers are Costco and Discount Tire.
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Why do clients trust TraQline to track these brands and stores?

Auto Tire & Batteries categories measured by TraQline

  • Auto/Minivan Tires
  • Truck/SUV Tires
  • Auto Battery
  • Automobile Jack
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Go to Market with Confidence

Global leaders in the Auto Tire & Batteries market trust TraQline to help
them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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See what our users have to say about TraQline

“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.”

JohnAccount Manager
Husqvarna

“TraQline helps us win with retailers by bringing a wealth of up-to-date consumer data from a well respected research company. It adds credibility to our recommendations and builds trust with our buyers.”

KatrinaSales & Marketing Manager
Wells Lamont

“At MTD, we have used TraQline for several years as a tool to drive new business opportunities with key retailers. To be able to present opportunities to retailers with category share data on parts proved to be very beneficial to us throughout 2019.”

BradMarket Development
MTD
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