Go Beyond Web and POS Data in the Car Battery and Tires Industry
TraQline gives you unparalleled insight into automotive consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster in the car battery and tire industries.
Competitive Sales
- Market Share
- Brand / Retailer Mix
- Sales by price
- Regional Performance
- All Brands
- All Retailers
Line Review
- Retailer share
- White space analysis
- Popular features
- Retailer weaknesses
- Competitive weaknesses
Pricing Trends
- 10 years of history
- All brands / retailers
- Online
- Brick and Mortar
- Feature Pricing
Online vs. Brick
- All Brands
- All Retailers
- Price Differences
- Amazon vs. Best Buy
- Shop online
Shopping Trends
- Why Bought Brand
- Stores bought
- Showrooming
- # Stores Shopped
- Why bought store
- Brand shopped but not bought
No other source can match TraQline’s depth of auto battery/tire market coverage and reliability
100
%Market Coverage
105
Brands Reported
166
Retailers Reported
617
KCategory Purchases
Auto Tire & Batteries Insights from TraQline’s Q3 2022 Data
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to car tire and battery customers.
- Average Price Paid for Tire and Battery was $435. This was up 1% from last year and up 22% from 5 years ago.
- Of the online Tire and Battery purchases, 52% were shipped to store. 45% had it shipped to their home.
- Goodyear and Michelin had the highest consideration rates of all of the brands.
- Michelin had the highest online purchase rate of any of the leading brands.
- Auto Zone has gained dollar share the past 6 consecutive rolling 4Qs.
- Baby Boomers top two favorite retailers are Costco and Discount Tire.
Why do clients trust TraQline to track these top automotive brands and stores?
Auto Tire & Batteries categories measured by TraQline
- Auto/Minivan Tires
- Truck/SUV Tires
- Auto Battery
- Automobile Jack
Go to Market with Confidence
Global leaders in the Auto Tire & Batteries market trust TraQline to help
them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn moreIdentify Opportunities to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn moreLaunch Successful New Products
TraQline helps Identify the gaps in the automotive tire/battery market and measure your success so you can launch successful new products.
Learn moreMeasure Brand and Retailer Performance
Battery or tire performance tracking share shouldn’t rely on an automotive retailer or their website. Get purchase data directly from the consumers who buy products.
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn moreTrack Regional and National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the automotive battery and tire marketplace.
Learn morePrepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn moreCompare Online vs. Brick & Mortar Sales
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more
