Walmart, Auto Zone and Discount Tire were the top 3 retailers in US representing 32% of the Tire and Battery market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Walmart had the highest close rate of the leading Tire and Battery brands. Michelin was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Auto/Minivan Tires, Michelin had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
26% of Auto/Minivan Tire buyers shopped online while 9% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Truck/SUV Tires was $721 up 20% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
65% of Auto Battery buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Tire and Battery buyers shop at both Walmart and Discount Tire, Walmart wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Tire and Battery buyers shop both Goodyear and Michelin, Goodyear wins 58% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Tires and Batteries. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Previous experience with store were the top 2 reasons for store purchase in Tires and Batteries. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Tires and Batteries, 10% are from Texas. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
TOYOTA was the most common make of vehicle. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into automotive consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster in the car battery and tire industries.
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to car tire and battery customers.
Global leaders in the Auto Tire & Batteries market trust TraQline to help
them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure trends when they start.Learn more
TraQline helps Identify the gaps in the automotive tire/battery market and measure your success so you can launch successful new products.Learn more
Battery or tire performance tracking share shouldn’t rely on an automotive retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the automotive battery and tire marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.”
“TraQline helps us win with retailers by bringing a wealth of up-to-date consumer data from a well respected research company. It adds credibility to our recommendations and builds trust with our buyers.”
“At MTD, we have used TraQline for several years as a tool to drive new business opportunities with key retailers. To be able to present opportunities to retailers with category share data on parts proved to be very beneficial to us throughout 2019.”
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