Go Beyond Web and POS Data
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
- Market Share
- Brand / Retailer Mix
- Sales by price
- Regional Performance
- All Brands
- All Retailers
Line Review
- Retailer share
- White space analysis
- Popular features
- Retailer weaknesses
- Competitive weaknesses
Pricing Trends
- 10 years of history
- All brands / retailers
- Online
- Brick and Mortar
- Feature Pricing
Online vs. Brick
- All Brands
- All Retailers
- Price Differences
- Amazon vs. Best Buy
- Shop online
Shopping Trends
- Why Bought Brand
- Stores bought
- Showrooming
- # Stores Shopped
- Why bought store
- Brand shopped but not bought
No other source can match TraQline’s depth of coverage and reliability
100
%Market Coverage
664
Brands Reported
296
Retailers Reported
1,800
KCategory Purchases
Small Appliance Market Insights from TraQline’s Q3 2021 Data
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers. Learn more about the top small appliance manufacturers in the Small Appliance market and use TraQline data to make the best decisions for your business.
- Average Price Paid for Small Appliance was $101. This was up 7% from last year and up 11% for 5 years ago.
- Of the online Small Appliance purchases, 9% were shipped to store. 91% had it shipped to their home.
- Bissell and SharkNinja had highest consideration rates of all of the brands.
- Dyson had the highest online purchase rate of any of the leading brands.
- Amazon has gained dollar share the past 9 consecutive years.
- Baby Boomers' top two favorite retailers are Home Depot and Lowe's.
Why do clients trust TraQline to track these brands and stores?
Small Appliance categories measured by TraQline
- Coffee Maker
- Vacuum
- Portable fan
- Vaporizer/Humidifier
- Blender
- Steam Cleaner
- Toaster
- Dehumidifier
- Portable Room Heater
- Sewing Machine
- Clothes Iron
- Toaster Oven
- Food Processor
- Food Mixer
- Hand-held Vacuum
- Electric Air Cleaner
- Bread Maker
Go to Market with Confidence
Global leaders in the Small Appliance market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn moreIdentify Opportunities to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn moreLaunch Successful New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Learn moreMeasure Brand and Retailer Performance
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn moreTrack Regional and National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn morePrepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn moreCompare Online vs. Brick & Mortar Sales
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more
