Small Appliance Market Research & Industry Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Small Appliance market?

Discover the value TraQline data brings to your industry
  • Which Retailers sell the most Food Mixers?

    Walmart, Amazon, and Target were the top 3 retailers in the the US, representing 59% of the Food Mixer market. TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have highest close rate for Blenders?

    Ninja had the highest close rate of the leading Blender brands. Magic Bullet was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Small Appliances, what Brand has highest unit growth rate in past year?

    Of the leading brands for Small Appliances, SharkNinja had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What's the impact of online buying in the Coffee Maker marketplace?

    55% of Coffee Maker buyers shopped online while 38% bought online. Online vs. brick splits are tracked for all retailers and brands.

  • How has the average price of Small Appliances changed over the past few years?

    The average price paid for Small Appliances was $101, up 14% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys Coffee Makers the most?

    62% of Coffee Maker buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at RETAILER #1 vs RETAILER #2 for Toasters?

    When Toaster buyers shop at both Walmart and Amazon, Walmart wins 69% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both BRAND #1 and BRAND #2 for Toaster Ovens?

    When Toaster Oven buyers shop both Black & Decker and Hamilton Beach, Black & Decker wins 65% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for brand purchase for Electric Can Openers?

    Competitive price and Features desired were the top 2 reasons for brand purchase in Electric Can Openers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for store purchase for Small Appliances?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Small Appliances. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Small Appliances?

    Of those who bought Small Appliances, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What percentage of Coffee Makers are individual cup coffee makers?

    31% of Coffee Makers are individual POD Coffee Makers. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Small Appliance Market Insights from TraQline’s Q3 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers. Learn more about the top small appliance manufacturers in the Small Appliance market and use TraQline data to make the best decisions for your business.

  1. Average Price Paid for Small Appliance was $101. This was up 7% from last year and up 11% for 5 years ago.
  2. Of the online Small Appliance purchases, 9% were shipped to store. 91% had it shipped to their home.
  3. Bissell and SharkNinja had highest consideration rates of all of the brands.
  4. Dyson had the highest online purchase rate of any of the leading brands.
  5. Amazon has gained dollar share the past 9 consecutive years.
  6. Baby Boomers' top two favorite retailers are Home Depot and Lowe's.
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Why do clients trust TraQline to track these brands and stores?

Small Appliance categories measured by TraQline

  • Coffee Maker
  • Vacuum
  • Portable fan
  • Vaporizer/Humidifier
  • Blender
  • Steam Cleaner
  • Toaster
  • Dehumidifier
  • Portable Room Heater
  • Sewing Machine
  • Clothes Iron
  • Toaster Oven
  • Food Processor
  • Food Mixer
  • Hand-held Vacuum
  • Electric Air Cleaner
  • Bread Maker
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Small Appliance market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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