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Small Appliance Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Small Appliance market?
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Get your questions answered

Walmart, Amazon and Target were the top 3 retailers in US representing 56% of the Food Mixer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Oster had the highest close rate of the leading Blender brands. Hamilton Beach was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Small Appliances, Bissell had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
50% of Coffee Maker buyers shopped online while 33% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Small Appliances was $94 up 6% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
61% of the Coffee Maker buyers were Female. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Toaster buyers shop at both Walmart and Amazon, Walmart wins 73% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Toaster Oven buyers shop both Black & Decker and Hamilton Beach, Black & Decker wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Electric Can Openers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Small Appliances. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Small Appliances, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
29% of coffee makers are individual POD coffee makers. TraQline can provide trends and insights on specific metrics of each product category.
No other source can match TraQline’s depth of coverage and reliability
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Market Coverage
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Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
Line Review
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive
    weaknesses
Pricing Trends
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
Online vs. Brick
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
Shopping Trends
  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but
    not bought
  • Market Share
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive weaknesses
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
  • Why Bought Brand
  • Brand shopped but not bought
  • Stores bough
  • Showrooming
  • # Stores Shopped
  • Why bought store
See how we can provide insights to your business

Small Appliance Insights from TraQline’s Q3 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
  1. Average Price Paid for Small Appliances was $94. This was up 3% from last year and up 1% for 5 years ago.
  2. Of the online Small Appliances purchases, 9% were shipped to store. 90% had it shipped to their home.
  3. Dyson and Bissell had the highest consideration rates of all of the brands.
  4. Dyson had the highest online purchase rate of any of the leading brands.
  5. Amazon has gained dollar share the past 9 consecutive years.
  6. Baby Boomers' top two favorite retailers are Lowe's and Home Depot.
Why our clients trust TraQline to track these brands and stores?

Small Appliance categories measured by TraQline

  • Coffee Maker
  • Vacuum
  • Portable fan
  • Vaporizer/Humidifier
  • Blender
  • Steam Cleaner
  • Toaster
  • Dehumidifier
  • Portable Room Heater
  • Sewing Machine
  • Clothes Iron
  • Toaster Oven
  • Food Processor
  • Food Mixer
  • Hand-held Vacuum
  • Electric Air Cleaner
  • Bread Maker
Don’t see the category you’re looking for?
Contact us
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Go to Market with Confidence

Global leaders in the Small Appliance market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn more
Identify Opportunities
to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn more
Launch Successful
New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Learn more
Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Learn more
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more
Track Regional and
National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more
Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more
Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Learn more
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >
New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

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Connect now with our Industry Experts

Call or Email Us today

See what our users have to say about TraQline

“TraQline provides an insightful and incredibly wide range of information that helps us to better understand the consumer sensitivity regarding various product features as well as the most recent market split among different product types and configurations.”
Yutig
Senior Scientific EngineeringBerkely Labs
“As an appliance Product Manager I find TraQline to be a very useful tool to have at my disposal when the need to refer to & explore the different overall retail market segments is needed. Excellent product!”
Davide
Commerical Appliance ManagerCantrex
“TraQline provides a wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. The subscription is well supported with excellent customer service that is responsive, timely and flexible -demonstrating an authentic desire to ensure we make best use of content.”
Susan
Sr. Mgr Customer InsightsHome Depot Canada
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Infographics

Small Appliance Market Infographic

November 3, 2020

Our Small Appliance Market infographic will help you answer the following questions….Who is leading sales in the Small Appliance market? How much do consumers spend on small appliances? What demographic is buying small appliances?Online Sales Trends, Market Share Facts and more…

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.