Walmart, Amazon and Target were the top 3 retailers in US representing 56% of the Food Mixer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Oster had the highest close rate of the leading Blender brands. Hamilton Beach was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Small Appliances, Bissell had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
50% of Coffee Maker buyers shopped online while 33% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Small Appliances was $94 up 6% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
61% of the Coffee Maker buyers were Female. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Toaster buyers shop at both Walmart and Amazon, Walmart wins 73% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Toaster Oven buyers shop both Black & Decker and Hamilton Beach, Black & Decker wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Electric Can Openers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Small Appliances. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Small Appliances, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
29% of coffee makers are individual POD coffee makers. TraQline can provide trends and insights on specific metrics of each product category.