Walmart, Amazon and Target were the top 3 retailers in US representing 61% of the Food Mixer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Magic Bullet had the highest close rate of the leading Blender brands. Ninja was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Small Appliances, SharkNinja had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
55% of Coffee Maker buyers shopped online while 38% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Small Appliances was $102 up 13% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
61% of Coffee Maker buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Toaster buyers shop at both Walmart and Amazon, Walmart wins 68% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Toaster Oven buyers shop both Black & Decker and Hamilton Beach, Black & Decker wins 65% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Electric Can Openers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Small Appliances. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Small Appliances, 10% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
32% of Coffee Makers are individual POD Coffee Makers. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, TraQline surveys go in-depth to find out what makes a particular small appliance product stand out. Our research uncovers WHY consumers buy certain small appliances and what features are most important to customers. Learn more about the top manufacturers in the Small Appliance market and use TraQline data to make the best decisions for your business.
Global leaders in the Small Appliance market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure trends when they start.Learn more
TraQline helps Identify the gaps in the small appliance market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a small appliance retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy small appliances at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“TraQline provides an insightful and incredibly wide range of information that helps us to better understand the consumer sensitivity regarding various product features as well as the most recent market split among different product types and configurations.”
“As an appliance Product Manager I find TraQline to be a very useful tool to have at my disposal when the need to refer to & explore the different overall retail market segments is needed. Excellent product!”
“TraQline provides a wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. The subscription is well supported with excellent customer service that is responsive, timely and flexible -demonstrating an authentic desire to ensure we make best use of content.”
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