Which Retailers sell the most Food Mixers?

Walmart, Amazon and Target were the top 3 retailers in US representing 56% of the Food Mixer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

Which two of the top 5 Brands have highest close rate for Blenders

Oster had the highest close rate of the leading Blender brands. Hamilton Beach was second. 600,000 survey responses were collected in the past year to measure brand shares..

For Small Appliances, what Brand has the highest unit grow rate in the past year?

Of the leading brands for Small Appliances, Bissell had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights..

What’s the impact of online buying in the Coffee Maker marketplace?

50% of Coffee Maker buyers shopped online while 33% bought online. Online vs. brick splits are tracked for all retailers and brands. .

How has Small Appliances' average price changed over the past few years?

The average price paid for Small Appliances was $94 up 6% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc..

Which Gender Buys Small Appliances the most?

61% of the Coffee Maker buyers were Female. TraQline goes beyond sku information, collecting data on who is buying the products.

Which Retailers sell the most Food Mixers?

Walmart, Amazon and Target were the top 3 retailers in US representing 57% of the Food Mixer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

Which two of the top 5 Brands have highest close rate for Blenders?

Magic Bullet had the highest close rate of the leading Blender brands. Oster was second. 600,000 survey responses were collected in the past year to measure brand shares.

For Small Appliances, what Brand has highest unit growth rate in past year?

Of the leading brands for Small Appliances, Bissell had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

What's the impact of online buying in the Coffee Maker marketplace?

53% of Coffee Maker buyers shopped online while 35% bought online. Online vs. brick splits are tracked for all retailers and brands.

How has the average price of Small Appliances changed over the past few years?

The average price paid for Small Appliances was $96 up 8% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

Which gender buys Coffee Makers the most?

61% of Coffee Maker buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

Who wins head to head when shopping at RETAILER #1 vs RETAILER #2 for Toasters?

When Toaster buyers shop at both Walmart and Amazon, Walmart wins 72% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

Who wins head to head when shopping both BRAND #1 and BRAND #2 for Toaster Ovens?

When Toaster Oven buyers shop both Black & Decker and Cuisinart, Black & Decker wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

What are the top 2 reasons for brand purchase for Electric Can Openers?

Competitive price and Features desired were the top 2 reasons for brand purchase in Electric Can Openers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

What are the top 2 reasons for store purchase for Small Appliances?

Competitive price and Good selection of products were the top 2 reasons for store purchase in Small Appliances. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

Which state sells the most Small Appliances?

Of those who bought Small Appliances, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

What percentage of Coffee Makers are individual cup coffee makers?

29% of Coffee Makers are individual POD Coffee Makers. TraQline can provide trends and insights on specific metrics of each product category.

Small Appliances Industry Market Research

No other source can match TraQline’s depth of coverage and reliability

100

Market Coverage

664

Brands Reported

296

Retailers Reported

1,800

Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

Market Share
Brand / Retailer Mix
Sales by price
Regional Performance
All Brands
All Retailers

Line Review

Retailer share
White space analysis
Popular features
Retailer weaknesses
Competitive weaknesses

Pricing Trends

10 years of history
All brands / retailers
Online
Brick and Mortar
Feature Pricing

Online vs. Brick

All Brands
All Retailers
Price Differences
Amazon vs. Best Buy
Shop online

Shopping Trends

Why Bought Brand
Stores bought
Showrooming
# Stores Shopped
Why bought store
Brand shopped but not bought

Small Appliance Insights from TraQline’s Q4 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

Why our clients trust TraQline to track these brands and stores?

Sewing Machine
Clothes Iron
Toaster Oven
Food Processor
Food Mixer
Hand-held Vacuum
Electric Air Cleaner
Bread Maker

Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Small Appliance market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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See what our users have to say about TraQline

“TraQline provides an insightful and incredibly wide range of information that helps us to better understand the consumer sensitivity regarding various product features as well as the most recent market split among different product types and configurations.”

YutigSenior Scientific Engineering

Berkely Labs

“As an appliance Product Manager I find TraQline to be a very useful tool to have at my disposal when the need to refer to & explore the different overall retail market segments is needed. Excellent product!”

DavideCommerical Appliance Manager

Cantrex

“TraQline provides a wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. The subscription is well supported with excellent customer service that is responsive, timely and flexible -demonstrating an authentic desire to ensure we make best use of content.”

SusanSr. Mgr Customer Insights

Home Depot Canada

Small Appliance Sales Competitive Insights