Home Depot, Lowe's, and Amazon were the top 3 retailers in the US, representing 60% of the Power Tool and Accessory market. TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Ryobi had the highest close rate of the leading Power Drill brands. Black & Decker was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Miter Saws, Ryobi had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
50% of Circular Saw buyers shopped online while 29% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Generators was $935, up 5% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
57% of Wet/Dry Vac buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Power Tool buyers shop at both Home Depot and Lowe's, Home Depot wins 60% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Air Compressor buyers shop both CRAFTSMAN and DEWALT, CRAFTSMAN wins 61% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Drill Bits. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Bench Power Tools, 10% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
Ryobi is the leader in 18 volt Power Drills. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers
Global leaders in the Power Tools market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“Since partnering with TraQline, we have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive each quarter from the TraQline team.”
“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.”
“The TraQline website offers us the ability to view the data that is specific to our markets. We can look at products by fuel type (i.e. gas vs electric/battery products) as well as product type. The ability to view the market trends at these levels are critical to our business.”
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