Power Tools Industry Insights & Market Research

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Power Tools market?

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Discover the value TraQline data brings to your industry

  • Which retailers sell the most Power Tools and Accessories?

    Home Depot, Lowe's, and Amazon were the top 3 retailers in US representing 62% of the Power Tool and Accessory market.

  • Which two of the top 5 brands have the highest close rate for Power Drills?

    Black & Decker had the highest close rate of the leading Power Drill brands. DEWALT was second.

  • For Miter Saw, what brand has the highest unit growth rate in the past year?

    Of the leading brands for Miter Saws, DEWALT had the highest unit growth rate in the past year.

  • What percent of Circular Saw buyers shopped online and purchased online?

    48% of Circular Saw buyers shopped online while 24% bought online.

  • How has the average price of Generators changed over the past few years?

    The average price paid for Generators was $1,145 up 32% versus three years ago.

  • Which gender buys the most Wet/Dry Vac?

    58% of Wet/Dry Vac buyers were Male.

  • Who wins head-to-head when shopping at the top 2 retailers for Power Tools?

    When Power Tool buyers shop at both Home Depot and Lowe's, Home Depot wins 60% of the time.

  • Who wins head-to-head when shopping both the top 2 brands for Air Compressors?

    When Air Compressor buyers shop both CRAFTSMAN and DEWALT, CRAFTSMAN wins 54% of the time.

  • What are the top 2 reasons for Why bought brand for Air Compressor?

    Competitive price and Features desired were the top 2 reasons for brand purchase in Air Compressors.

  • What are the top 2 reasons for Why bought store for Drill Bit?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Drill Bits.

  • Which state sells the most Bench Power Tools?

    Of those who bought Bench Power Tools, 11% are from Texas.

  • What is the top brand in 18 volt Power Drills?

    Ryobi is the leader in 18 volt Power Drills.

Go Beyond Web and POS Data for the Power Tools Industry

TraQline gives you unparalleled insight into power tool consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster in the power tools market.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought
See how we can provide market insights to your business

No other source can match TraQline’s depth of coverage and reliability for power tools market data

100

%
Market Coverage

458

Brands Reported

240

Retailers Reported

730

K
Category Purchases

Power Tools Market Insights from Durable IQ’s Q3 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy power tools and what features are most important to customers

  1. Average price paid for Power Tool and Accessory was $106. This was up 3% from last year and up 12% from 5 years ago.
  2. Of the online Power Tool and Accessory purchases, 14% were shipped to store. 84% had it shipped to their home.
  3. DEWALT and Milwaukee had the highest consideration rates of all of the brands.
  4. Black & Decker had the highest online purchase rate of any of the leading brands.
  5. Harbor Freight has gained dollar share the past 5 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Harbor Freight and Amazon.
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Why do clients trust TraQline to track major power tool brands and stores?

Power Tools categories measured by TraQline

  • Power Drills/Drill Bits
  • Wet/Dry Vac
  • Screwdriver Bit
  • Air Compressor
  • Rotary Tool
  • Table Saw
  • Jig/Sabre Saw
  • Portable Belt Sander
  • Grinder
  • Power Tool Replacement Battery
  • Circular Saw
  • Orbital Saw
  • Generator
  • Reciprocating saw
  • Impact Driver
  • Benchtop Sander
  • Power Multi Tool
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Go to Market with Confidence

Global leaders in the Power Tools market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure power tool market trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the power tools marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the power tools market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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“Since partnering with TraQline, we have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive each quarter from the TraQline team.”

SarahMarketing Production Manager
Chervon North America

“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.”

JohnAccount Manager
Husqvarna

“The TraQline website offers us the ability to view the data that is specific to our markets. We can look at products by fuel type (i.e. gas vs electric/battery products) as well as product type. The ability to view the market trends at these levels are critical to our business.”

MarkAssistant Manager Marketing Information & Research
Honda
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