Power Tools Industry Insights & Market Research

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Power Tools market?

Discover the value TraQline data brings to your industry
  • Which Retailers sell the most Power Tools and Accessories?

    Home Depot, Lowe's, and Amazon were the top 3 retailers in US representing 62% of the Power Tool and Accessory market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Power Drills?

    Black & Decker had the highest close rate of the leading Power Drill brands.  DEWALT was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Miter Saw, what Brand has the highest unit growth rate in past year?

    Of the leading brands for Miter Saws, DEWALT had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What's the percent of Circular Saw buyers shopped online and purchased online?

    46% of Circular Saw buyers shopped online while 25% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Generators changed over the past few years?

    The average price paid for Generators was $1,126 up 36% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Wet/Dry Vac?

    58% of Wet/Dry Vac buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at RETAILER #1 vs RETAILER #2 for Power Tools?

    When Power Tool buyers shop at both Home Depot and Lowe's, Home Depot wins 60% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both BRAND #1 and BRAND #2 for Air Compressors?

    When Air Compressor buyers shop both CRAFTSMAN and DEWALT, CRAFTSMAN wins 56% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Air Compressor?

    Competitive price and Features desired were the top 2 reasons for brand purchase in Air Compressors. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Drill Bit?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Drill Bits. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Bench Power Tools?

    Of those who bought Bench Power Tools, 10% are from Texas. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What is the top brand in 18 volt Power Drills?

    Ryobi is the leader in 18 volt Power Drills. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data for the Power Tools Industry

TraQline gives you unparalleled insight into power tool consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster in the power tools market.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability for power tools market data


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Power Tools Market Insights from TraQline’s Q4 2022 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy power tools and what features are most important to customers

  1. Average Price Paid for Power Tool and Accessory was $103.  This was up 3% from last year and up 13% for 5 years ago.
  2. Of the online Power Tool and Accessory purchases, 13% were shipped to store.  86% had it shipped to their home.
  3. DEWALT and Ryobi had the highest consideration rates of all of the brands.
  4. Black & Decker had the highest online purchase rate of any of the leading brands.
  5. Harbor Freight has gained dollar share the past 4 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Harbor Freight and Amazon.
Download FREE Infographic for more answers
Why do clients trust TraQline to track major power tool brands and stores?

Power Tools categories measured by TraQline

  • Power Drills/Drill Bits
  • Wet/Dry Vac
  • Screwdriver Bit
  • Air Compressor
  • Rotary Tool
  • Table Saw
  • Jig/Sabre Saw
  • Portable Belt Sander
  • Grinder
  • Power Tool Replacement Battery
  • Circular Saw
  • Orbital Saw
  • Generator
  • Reciprocating saw
  • Impact Driver
  • Benchtop Sander
  • Power Multi Tool
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Power Tools market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

Learn more
Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure power tool market trends when they start.

Learn more
Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

Learn more
Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Learn more
Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

Learn more
Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the power tools marketplace.

Learn more
Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the power tools market and provide insights during a Line Review.

Learn more
Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Learn more

Ready to start a conversation?
Connect now with our Industry Experts

See what our users have to say about TraQline


Our site uses cookies to determine most frequently visited areas. We will not share information about individual users with any third party, except to comply with legal requirements. Please click “Accept Cookies” to consent or read our Privacy Policy.

Download your