Paint and Stain Industry Market Share

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Stain and Paint market?

Discover the value TraQline data brings to your industry
  • Which Retailers sell the most Interior Paint?

    Home Depot, Lowe's, and Sherwin Williams were the top 3 retailers in US representing 74% of the Interior Paint market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Total Paints and Stains?

    Rustoleum had the highest close rate of the leading Total Paint and Stain brands.  Behr was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Total Paint and Stain, what Brand has the highest unit growth rate in the past year?

    Of the leading brands for Total Paints and Stains, Sherwin Williams had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What percent of Primer buyers shopped online and purchased online?

    13% of Primer buyers shopped online while 4% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Exterior Paint changed over the past few years?

    The average price paid for Exterior Paint was $95 up 22% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Spray Paint?

    56% of Spray Paint buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at Home Depot vs Lowe's for Total Paints and Stains?

    When Total Paint and Stain buyers shop at both Home Depot and Lowe's, Home Depot wins 58% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both Behr and Sherwin Williams for Exterior Stains/Sealers?

    When Exterior Stain/Sealer buyers shop both Behr and Sherwin Williams, Behr wins 73% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Total Paint and Stain?

    Quality product and Previously owned brand were the top 2 reasons for brand purchase in Total Paints and Stains. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Total Paint and Stain?

    Good selection of products and Competitive price were the top 2 reasons for store purchase in Total Paints and Stains. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Primer?

    Of those who bought Primer, 10% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What is the leading paint type for Interior Paint?

    More buyers are purchasing Flat type paint over Semi Gloss, Satin, Eggshell finish paint, etc. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data for the Paint and Stain Industry

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability for the paint and stain market


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Paint and Stain Market Insights from Durable IQ’s Q2 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to stain and paint customers.

  1. Average Price Paid for Total Paint and Stain was $50. This was up 9% from last year and up 22% from 5 years ago.
  2. Of the online Total Paint and Stain purchases, 24% were shipped to store. 76% had it shipped to their home.
  3. Behr and Sherwin Williams had the highest consideration rates of all of the brands.
  4. Krylon had the highest online purchase rate of any of the leading brands.
  5. Ace Hardware has gained dollar share the past 3 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Ace Hardware and Sherwin Williams.
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Why do clients trust TraQline to track these major brands and stores in the paint and stain industry?

Paint and Stain categories measured by TraQline

  • Interior Paint
  • Exterior Paint
  • Interior Stain
  • Exterior Stain
  • Spray Paint/Aerosol Paint
  • Painting Supplies
  • Polyurethane/Varnish
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Paint and Stain market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all paint/stain brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure paint and stain industry trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy stain and paint products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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