Stain and Paint Industry Market Share

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Stain and Paint market?

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Home Depot, Lowe's and Sherwin Williams were the top 3 retailers in US representing 71% of the Interior Paint market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Rustoleum had the highest close rate of the leading Total Paint and Stain brands. Behr was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Total Paints and Stains, Sherwin Williams had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
13% of Primer buyers shopped online while 4% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Exterior Paint was $85 up 5% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
58% of Spray Paint buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Total Paint and Stain buyers shop at both Home Depot and Lowe's, Home Depot wins 58% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Exterior Stain/Sealer buyers shop both Behr and Sherwin Williams, Behr wins 74% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Quality product and Competitive price were the top 2 reasons for brand purchase in Total Paints and Stains. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Good selection of products and Convenient location were the top 2 reasons for store purchase in Total Paints and Stains. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Primer, 9% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
More buyers are purchasing Flat type paint over Semi Gloss, Satin, Eggshell finish paint, etc. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of coverage and reliability


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

Paint and Stain Market Insights from TraQline’s Q2 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Total Paint and Stain was $42. This was up 8% from last year and up 8% for 5 years ago.
  2. Of the online Total Paint and Stain purchases, 30% were shipped to store. 69% had it shipped to their home.
  3. Behr and Rustoleum had highest consideration rates of all of the brands.
  4. Rustoleum had the highest online purchase rate of any of the leading brands.
  5. Ace Hardware and Sherwin Williams has gained dollar share the past 1 consecutive years.
  6. Baby Boomers top two favorite retailers are Ace Hardware and Sherwin Williams.
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Why do clients trust TraQline to track these brands and stores?

Paint and Stain categories measured by TraQline

  • Interior Paint
  • Exterior Paint
  • Interior Stain
  • Exterior Stain
  • Spray Paint/Aerosol Paint
  • Painting Supplies
  • Polyurethane/Varnish
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Paint and Stain market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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