Home Depot, Lowe's, and Sherwin Williams were the top 3 retailers in US representing 74% of the Interior Paint market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Rustoleum had the highest close rate of the leading Total Paint and Stain brands. Behr was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Total Paints and Stains, Sherwin Williams had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
13% of Primer buyers shopped online while 4% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Exterior Paint was $95 up 22% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
56% of Spray Paint buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Total Paint and Stain buyers shop at both Home Depot and Lowe's, Home Depot wins 58% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Exterior Stain/Sealer buyers shop both Behr and Sherwin Williams, Behr wins 73% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Quality product and Previously owned brand were the top 2 reasons for brand purchase in Total Paints and Stains. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Good selection of products and Competitive price were the top 2 reasons for store purchase in Total Paints and Stains. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Primer, 10% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
More buyers are purchasing Flat type paint over Semi Gloss, Satin, Eggshell finish paint, etc. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to stain and paint customers.
Global leaders in the Paint and Stain market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all paint/stain brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure paint and stain industry trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy stain and paint products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“A wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. TraQline KPIs are built into our category strategic planning process providing a performance and competitive intelligence tracking tool that provides a credible and broad cross category view of the Home Improvement industry.”
“TraQline identifies when something is going on the market and then allows us to use the data to confirm our hypotheses about the situation…we can then drill down for a detailed regional look at our retailers. Combine this with the responsiveness of our account executive and quick turnaround and TraQline has become a critical part of our business intelligence.”
“As an appliance Product Manager I find TraQline to be a very useful tool to have at my disposal when the need to refer to & explore the different overall retail market segments is needed. Excellent product!”