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OUTDOOR POWER EQUIPMENT MARKET STATISTICS

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From brand and retailer market share to specific SKU share details, TraQline’s OPE solutions empower you to redefine innovation.

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OPE Data Source

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Comprehensive brand & retailer share insights
Which retailers sell the most Line Trimmers?
Home Depot, Lowe’s, and Walmart were the top 3 retailers in US representing 61% of the Line Trimmer market.
Which brand of Hedge Trimmers has gained unit share over the most consecutive rolling 4Qs?
DeWalt has gained unit share the past 9 consecutive rolling 4Qs.
Which two of the top 5 brands have the highest close rate for Walk Behind Mowers?
Ryobi had the highest close rate of the leading Walk Behind Mower brands. Toro was second.
What percent of Pressure Washer buyers shopped online and purchased online?
55% of Pressure Washer buyers shopped online while 31% bought online.
Competitor Insights
What are the top 5 best Line Trimmer brands to buy year-to-date?
Three brands make up the top 5 Line Trimmer brands year-to-date: ECHO is #1, RYOBI and CRAFTSMAN each have two of the top 5 models (#2/#5 and #3/#4, respectively).
For Chain Saws, what brand has the highest unit growth rate in the past year?
Of the leading brands for Chain Saws, Dewalt had the highest unit growth rate in the past year.
Who wins head-to-head when shopping the top 2 retailers for Snow Throwers?
When Snow Thrower buyers shop at both Home Depot and Lowe’s, Home Depot wins 60% of the time.
Who wins head-to-head when shopping both Ryobi and Craftsman for Outdoor Power Equipment?
When Outdoor Power Equipment buyers shop both Ryobi and Craftsman, Ryobi wins 58% of the time.
Consumer Insights
Which gender buys the most Snow Throwers?
69% of Snow Thrower buyers were male.
What are the top 2 reasons for Why Bought Brand for Total OPEI Single Products?
Competitive Price and Features Desired were the top 2 reasons for brand purchase in Total OPEI Single Products.
What are the top 2 reasons for Why Bought Store for Total Outdoor Power Equipment?
Competitive price and Good selection of Products were the top 2 reasons for store purchase in Total Outdoor Power Equipment.
Which state sells the most Total Outdoor Power Equipment?
Of those who bought Total Outdoor Power Equipment, 10% are from Texas.
SKU Level Insights
What is the total percentage of market share of the top 5 Walk Behind Mowers for February 2024?
Toro, Craftsman, and RYOBI each have models in the top five Walk Behind Mowers. These five models account for 26% unit share.
What was the top selling leaf blower model in February 2024?
In February 2024, RYOBI – RY40480 was the top selling Leaf Blower with a unit share of 6% and an average price of $178.
How many Kobalt Walk Behind Mowers are in the top 20 SKUs at Lowe’s in February 2024?
There are 3 Kobalt Walk Behind Mowers in the top 20 SKUs at Lowe’s. The top selling Kobalt model is KPM 1040A-03 with 4.7% – unit share at Lowe’s.
How many Walk Behind Mower SKUs are available for comparison in the SKU Metrix™ product library for March 2024?
As of March 2024, Of the 1000+ SKUs in our SKU Metrix database, there are 425 Walk Behind Mower SKUs.
Pricing insights
For Line Trimmers, what brand has the highest APP change in the past year?
Of the leading brands for Line Trimmers, WORX had the largest yr/yr price change at 6%.
What is the best brand of Battery-powered lawn mowers?
In March4, RYOBI – RY401170 was the top selling Walk Behind Mower- Battery with a unit share of 12.9% and an average price of $332.
What was the minimum price of the top selling Line Trimmer in February 2024?
The minimum price of the ECHO Line Trimmer SKU – SRM-225 was $161.
How has the average price of Power Leaf Blowers changed over the past few years?
The average price paid for Power Leaf Blowers was $142 up 15% versus three years ago.
Source: TraQline Data, Ending Q4 2023
IN-STORE VS. ONLINE — AND BEYOND

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Comprehensive outdoor power equipment market share data
  • Measure and monitor share by SKU, Brand, or Retailer
  • See share across online sales, in-store sales, or both
  • Get insights for 100% of OPE brands & retailers
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Competitive business intelligence — across the OPE market
  • Uncover market gaps, wins, and opportunities for share growth
  • Get daily competitive pricing updates — by SKU
  • Track competitor share, top SKUs, and key drivers
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Consumer trends & buying behavior insights
  • Understand the key drivers behind OPE purchases
  • See what stores and brands are shopped before purchase
  • Know the OPE consumer through demographic insights
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SKU-level brand & retailer performance
  • Monitor prices for over 2,600+ SKUs
  • Track sales by SKU across outdoor power equipment
  • Compare equipment by attribute, pricing, and more

OPE product categories tracked by TraQline

Power Leaf Blower
Hedge Trimmer
Pressure Washer
Chain Saw
Line Trimmer
Riding/Zero-Turn Mower
Walk Behind Mower
Snow Thrower
Roto-tiller/Cultivator
Power Edger
Cordless shears
Chipper/Shredder

Trusted by leading OPE brands and retailers to
track leading brands and retailers

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The outdoor power equipment industry is continuously evolving, progressing alongside changes in consumer demand and technology.

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TOTAL MARKET INSIGHT FOR OPE

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TraQline has been at the forefront of outdoor power equipment market insights for 20+ years. Combined with Durable IQ™, our innovative SKU Metrix™ and Hybrid POS™ platforms are redefining consumer insights — and helping take the guesswork out of your most difficult business challenges. From total market insights to pricing and features of a specific OPE SKU, our solutions are designed to meet your business needs.

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  • Market Share (10 year trend)
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  • Market share by SKU at the leading OPE retailers
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  • Monthly updates & rankings
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  • 2,600+ OPE SKUs
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