Home Depot, Lowe's and Walmart were the top 3 retailers in US representing 63% of the Line Trimmer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Ryobi had the highest close rate of the leading Walk behind mower brands. Craftsman was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Chain Saw, Craftsman had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
54% of Pressure Washer buyers shopped online while 29% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Power Leaf Blower was $121 up 8% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
74% of the Snow Thrower buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Total Lawn Care buyers shop at both Home Depot and Lowe's, Home Depot wins 54% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When OPE buyers shop both Black & Decker and Ryobi, Black & Decker wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in OPE. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in OPE. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought OPE, 10% are from Texas. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
18% of walk behind mowers were battery, up 4% from the previous year. TraQline can provide trends and insights on specific metrics of each product category.