OUTDOOR POWER EQUIPMENT MARKET STATISTICS

Power innovation through unparalleled OPE insights

From brand and retailer market share to specific SKU share details, TraQline’s OPE solutions empower you to redefine innovation.

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OPE Data Source

Grow your understanding of the outdoor power equipment market

Comprehensive brand & retailer share insights
Which retailers sell the most Line Trimmers?
Home Depot, Lowe’s, and Amazon were the top 3 retailers in US representing 62% of the Line Trimmer market.
Which brand of Total OPEI Singles has gained unit share over the most consecutive rolling 4Q?
Stihl has gained unit share the past 3 consecutive rolling 4Qs.
Which two of the top 5 brands have the highest close rate for Walk Behind Mowers?
Ryobi had the highest close rate of the leading Walk Behind Mower brands. Toro was second.
What percent of Pressure Washer buyers shopped online and purchased online?
55% of Pressure Washer buyers shopped online while 31% bought online.
Competitor Insights
How many different SKU brands make up the top 5 Line Trimmer brands?
3 brands make up the top Line Trimmer brands: Ryobi, Echo, and Craftsman.
For Chain Saws, what brand has the highest unit growth rate in the past year?
Of the leading brands for Chain Saws, Dewalt had the highest unit growth rate in the past year.
Who wins head-to-head when shopping at Home Depot vs Lowe’s for Lawn Care?
When Lawn Care buyers shop at both Home Depot and Lowe’s, Home Depot wins 55% of the time.
Who wins head-to-head when shopping both Ryobi and Craftsman for Outdoor Power Equipment?
When Outdoor Power Equipment buyers shop both Ryobi and Craftsman, Ryobi wins 58% of the time.
Consumer Insights
Which gender buys the most Snow Throwers?
69% of Snow Thrower buyers were male.
What are the top 2 reasons for Why Bought Brand for Total OPEI Single Products?
Competitive Price and Features Desired were the top 2 reasons for brand purchase in Total OPEI Single Products.
What are the top 2 reasons for Why Bought Store for Total Outdoor Power Equipment?
Competitive price and Good selection of Products were the top 2 reasons for store purchase in Total Outdoor Power Equipment.
Which state sells the most Total Outdoor Power Equipment?
Of those who bought Total Outdoor Power Equipment, 10% are from Texas.
SKU Level Insights
What is the total percentage of market share of the top 5 Walk Behind Mowers for June 2023?
Honda, Craftsman, Toro and Kobalt each have models in the top five Walk Behind Mowers. These five models account for 35.3% unit share.
What was the top selling leaf blower model in June 2023?
Honda Leaf Blower SKU: HRN216VKA was the top selling model with a unit share of 9.4%
How many Kobalt walk behind mowers are in the top 20 at Lowe’s in June 2023?
There are 3 Kobalt walk behind mowers in Lowe’s top 20. The top selling model is Kobalt SKU: KPM 1040-03 with 8% unit share at Lowe’s.
How many walk behind mower SKUs are available at Lowe’s as of June 2023?
Of the 1000+ SKUs in our SKU Metrix database, there are 116 models available at Lowe’s.
Pricing insights
For Line Trimmers, what brand has the highest APP change in the past year?
Of the leading brands for Line Trimmers, Ryobi had the largest YOY price change at -5%.
What is the price and model number of the top selling Walk Behind Mower – Battery?
In June 2023, Kobalt SKU: KPM 1040A-03 was the top selling Walk Behind Mower- Battery with a unit share of 14.1% and an average price of $309.
What was the minimum price of the top selling Line Trimmer in June 2023?
The minimum price of Craftsman SKU CMCCSP20M1 was $107.
How has the average price of Power Leaf Blowers changed over the past few years?
The average price paid for Power Leaf Blowers was $139 up 17% versus three years ago.
Source: TraQline Data, Ending Q4 2022
IN-STORE VS. ONLINE — AND BEYOND

From shelf to site, get in-depth analytics for OPE

Comprehensive outdoor power equipment market share data
  • Measure and monitor share by SKU, Brand, or Retailer
  • See share across online sales, in-store sales, or both
  • Get insights for 100% of OPE brands & retailers
Competitive business intelligence — across the OPE market
  • Uncover market gaps, wins, and opportunities for share growth
  • Get daily competitive pricing updates — by SKU
  • Track competitor share, top SKUs, and key drivers
Consumer trends & buying behavior insights
  • Understand the key drivers behind OPE purchases
  • See what stores and brands are shopped before purchase
  • Know the OPE consumer through demographic insights
SKU-level brand & retailer performance
  • Monitor prices for over 2,600+ SKUs
  • Track sales by SKU across outdoor power equipment
  • Compare equipment by attribute, pricing, and more

OPE product categories tracked by TraQline

Power Leaf Blower
Hedge Trimmer
Pressure Washer
Chain Saw
Line Trimmer
Riding/Zero-Turn Mower
Walk Behind Mower
Snow Thrower
Roto-tiller/Cultivator
Power Edger
Cordless shears
Chipper/Shredder

Trusted by leading OPE brands and retailers to
track leading brands and retailers

“TraQline has made a name for itself like Nike. 
TraQline is the Nike of the OPE industry.”Jack D. | Product Marketing Manager | Stanley Black & Decker
“We have used TraQline for several years as a tool to drive new business opportunities with key retailers. Up until the 2020 line reviews, we did not have the same level of market share detail on parts and we have with whole goods. To be able to present opportunities to retailers with category share data on parts proved to be very beneficial to us throughout 2019. Combining great products, great brands, consumer research and valuable market share insights helps tell an incredible sales story.”Brad Bechtel | VP of Market Development | MTD Products
“TraQline helps us win with retailers by bringing a wealth of up-to-date consumer data from a well-respected research company. It adds credibility to our recommendations and builds trust with our buyers.”Katrina Hudy | Sales & Marketing Manager | Wells Lamont

Get the insights you need to accelerate innovation

The outdoor power equipment industry is continuously evolving, progressing alongside changes in consumer demand and technology.

Stay ahead of the trends, get into the minds of consumers, and expand your awareness of the outdoor power equipment market with TraQline.

BUSINESS-WIDE RELEVANCY

Tackle all your outdoor power equipment business challenges

Monitor brand, retailer & SKU performance Discover market gaps & gain share Track in-store & e-commerce trends Understand shopping behavior Win bigger at product line reviews Increase sales & enrich new product development Gain a new competitive advantage Understand regional market
TOTAL MARKET INSIGHT FOR OPE

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TraQline has been at the forefront of outdoor power equipment market insights for 20+ years. Combined with Durable IQ™, our innovative SKU Metrix™ and Hybrid POS™ platforms are redefining consumer insights — and helping take the guesswork out of your most difficult business challenges. From total market insights to pricing and features of a specific OPE SKU, our solutions are designed to meet your business needs.

  • Market Share (10 year trend)
  • Competitor & demographic insights
  • Quarterly market research
  • Intuitive analysis & reporting
  • Market share by SKU at the leading OPE retailers
  • Analyze pricing, promotion, placement, product
  • Monthly updates & rankings
  • 2,600+ OPE SKUs
  • Compare pricing, attributes & availability
  • Normalized features across all brands
  • Weekly updates

We’re here to help you find the right product.

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