Home Depot, Lowe's, and Walmart were the top 3 retailers in the US, representing 62% of the Line Trimmer market. TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Ryobi had the highest close rate of the leading Walk Behind Mower brands. CRAFTSMAN was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Chain Saws, Ryobi had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
54% of Pressure Washer buyers shopped online while 31% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Power Leaf Blowers was $127, up 8% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
72% of Snow Thrower buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Lawn Care buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Outdoor Power Equipment buyers shop both Ryobi and CRAFTSMAN, Ryobi wins 54% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Outdoor Power Equipment. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Outdoor Power Equipment. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Outdoor Power Equipment, 10% are from Texas. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
23% of Walk Behind Mowers were battery, up 5% from the previous year. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
Global leaders in the Outdoor Power Equipment & Parts market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“At MTD, we have used TraQline for several years as a tool to drive new business opportunities with key retailers. Combining great products, great brands, consumer research and valuable market share insights helps tell an incredible sales story.”
“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.”
“A wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. TraQline KPIs are built into our category strategic planning process providing a performance and competitive intelligence tracking tool that provides a credible and broad cross category view of the Home Improvement industry.”
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