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Log in to your
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Contact us via chat, email, or give us a call (502-271-5250)

Outdoor Power Equipment & Parts
Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Outdoor Power Equipment and Parts market?

Get your questions answered

Home Depot, Lowe's and Walmart were the top 3 retailers in US representing 63% of the Line Trimmer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Ryobi had the highest close rate of the leading Walk behind mower brands. Craftsman was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Chain Saw, Craftsman had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
54% of Pressure Washer buyers shopped online while 29% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Power Leaf Blower was $121 up 8% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
74% of the Snow Thrower buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Total Lawn Care buyers shop at both Home Depot and Lowe's, Home Depot wins 54% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When OPE buyers shop both Black & Decker and Ryobi, Black & Decker wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in OPE. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in OPE. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought OPE, 10% are from Texas. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
18% of walk behind mowers were battery, up 4% from the previous year. TraQline can provide trends and insights on specific metrics of each product category.
No other source can match TraQline’s depth of coverage and reliability
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Market Coverage
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Brands Reported
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Retailers Reported
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Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
Line Review
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive
    weaknesses
Pricing Trends
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
Online vs. Brick
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
Shopping Trends
  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but
    not bought
  • Market Share
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive weaknesses
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
  • Why Bought Brand
  • Brand shopped but not bought
  • Stores bough
  • Showrooming
  • # Stores Shopped
  • Why bought store

Outdoor Power Equipment & Parts Insights from TraQline’s Q3 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
  1. Average Price Paid for OPE was $303. This was down 2% from last year and down 1% for 5 years ago.
  2. Of the online OPE purchases, 22% were shipped to store. 75% had it shipped to their home.
  3. Craftsman and Black & Decker had the highest consideration rates of all of the brands.
  4. Black & Decker had the highest online purchase rate of any of the leading brands.
  5. Amazon has gained dollar share the past 9 consecutive years.
  6. Baby Boomers' top two favorite retailers are Amazon and Home Depot.
Why our clients trust TraQline to track these brands and stores?

Outdoor Power Equipment & Parts categories measured by TraQline

Don’t see the category you’re looking for?
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Go to Market with Confidence

Global leaders in the Outdoor Power Equipment & Parts market trust TraQline to help
them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Identify Opportunities
to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Launch Successful
New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Track Regional and
National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >
New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

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Connect now with our Industry Experts

See what our users have to say about TraQline

Infographics

Outdoor Power Equipment Market Infographic

Our quarterly survey will help you understand who’s buying computer products, where they’re buying them, and what drives their decisions. Our Outdoor Power Equipment Market infographic will help you answer the following questions about the US OPE market and how it is changing,

Download your
FREE INFOGRAPHIC

Download your
FREE INFOGRAPHIC

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Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.