Free Report: 2023 Durable Goods Market Review

MATTRESS INDUSTRY MARKET SHARE INSIGHTS

Top the market with unmatched Mattress industry data

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Mattress Data Source

Discover comprehensive market insights

Mattress market share by brand & retailer
Which retailers sell the most Mattresses?
Amazon, Mattress Firm, and Walmart were the top 3 retailers in US representing 42% of the Mattress market.
Which brand has gained unit share over the most consecutive rolling 4Qs for Mattress: Foam?
Amazon has gained unit share the past 8 consecutive rolling 4Qs for Mattress: Foam.
What percent of Mattress buyers shopped online and purchased online?
67% of Mattress buyers shopped online while 47% bought online.
Which generation buys Mattress: Foam the most?
Millennials were the largest generation segment buyers for Mattress: Foam.
Competitive market analysis for Mattresses
Which brand website did buyers go to most?
More Mattress buyers went to the Amazon website than any other brand site.
Who wins head-to-head when shopping at Amazon vs Mattress Firm for Mattress: Hybrid?
When Mattress: Hybrid buyers shop at both Amazon and Mattress Firm, Amazon wins 51% of the time.
Which two retailers have the highest dollar share?
Mattress Firm and Mattress Store were the top 2 retailers in dollar sales.
Who wins head-to-head when shopping the top 2 Mattress: Hybrid?
When Mattress: Hybrid buyers shop both Sealy and Serta, Sealy wins 52% of the time.
Consumer demographics and purchase insights
Which gender buys the most Mattress?
59% of Mattress buyers were female.
What are the top 2 reasons for ‘Why Bought Brand’ for Mattress: Hybrid?
Competitive price and quality product were the top 2 reasons for brand purchase in Mattress: Hybrid.
For Mattress: Foam, what brand has the highest dollar growth rate in the past year?
Of the leading brands for Mattress: Foam, Sealy had the highest dollar growth rate in the past year.
Which generation buys Mattress: Inner-Spring Coil the most?
Baby Boomers were the largest generation segment buyers for Mattress: Inner-Spring Coil.
Product insights by category
For Mattress: Foam, what brand has the highest APP change in the past year?
Of the leading brands for Mattress: Foam, Sealy had the largest YOY price change at 66%.
Which brand has lost unit share over the most consecutive rolling 4Qs for Mattress: Inner Spring Coil?
Serta and Beauty Rest have lost unit share the past 2 consecutive rolling 4Qs for Mattress: Inner Spring Coil.
What was the top reason respondents purchased Mattress: Hybrid?
A replacement for one that required service or didn’t work was the top reason respondents purchased Mattress: Hybrid. 6% were 1st time buyers.
How has the industry’s average price paid compared over the years for Mattress?
Average price paid for Mattress was $731. This was down 4% from last year and up 16% from 5 years ago.
Source: TraQline Data, Ending Q3 2023
MARKET SHARE, ONLINE SALES, PURCHASE DRIVERS — AND BEYOND

Gain a new understanding of your industry,
from top Mattress brands to consumer preferences

Comprehensive industry market share
  • Track mattress market share by brand or retailer
  • Get 100% of the market — coverage for all industry brands & retailers
  • Measure online and in-store sales
Actionable competitive data
  • Find market gaps, wins & growth opportunities
  • Monitor shifting market trends over time, with a rolling 10 years of historical data
  • Discover why your competitors win business
Consumer ‘why’ behind the buy
  • Understand what drives consumer purchases
  • See stores and brands shopped before purchase
  • Know the demographics for your consumers
Data insights by product category
  • Break down all data insights by product type
  • Get the top retailers and brands for each product
  • Compare trends, share, demographics, and more

Mattress product categories tracked by TraQline

Inner-Spring Coil Mattress
Pocketed-Spring Coil Mattress
Foam Mattress
Water Mattress
Air Mattress
Hybrid Mattress

Trusted to track leading Mattresss brands and retailers

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