Amazon, The Mattress Firm, and Walmart were the top 3 retailers in US representing 41% of the Mattress market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Amazon had the highest close rate of the leading Mattress brands. Sealy was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Mattresses, Amazon had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
65% of Mattress buyers shopped online while 47% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Mattresses was $763 up 23% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
59% of Mattress buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Mattress buyers shop at both Amazon and The Mattress Firm, Amazon wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Mattress buyers shop both Sealy and Serta, Sealy wins 54% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Mattresses. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Mattresses. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Mattresses, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
10 years is the most common time to replace a Mattress. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into mattress consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers. Stay up-to-date with the latest Mattress Industry Statistics with TraQline’s market share data!
Global leaders in the Mattresses market trust TraQline to help them compete for market share. Our data, statistics, and insights are leveraged to:
TraQline measures sales changes for all mattress industry brands and all retailers, including nascent mattress brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure mattress market trends when they start.Learn more
TraQline helps Identify the gaps in the mattress market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline delivers a comprehensive view of Online vs. Brick & Mortar, measuring online mattress retailers like Amazon and multi-channel splits like Costco.Learn more
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“TraQline has not only been integral in providing insight into customer purchase behavior to our clients, but it has helped us prove the value of digital.”
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