Mattress Market Share Competitive Insights​

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Mattresses Market?

Discover the value TraQline data brings to your industry
  • Which Retailers sell the most Mattresses?

    Amazon, The Mattress Firm, and Walmart were the top 3 retailers in US representing 41% of the Mattress market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Mattresses?

    Amazon had the highest close rate of the leading Mattress brands.  Sealy was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Mattress, what Brand has the highest unit growth rate in the past year?

    Of the leading brands for Mattresses, Amazon had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What percent of Mattress buyers shopped online and purchased online?

    65% of Mattress buyers shopped online while 47% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Mattresses changed over the past few years?

    The average price paid for Mattresses was $763 up 23% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Mattress?

    59% of Mattress buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at Amazon vs The Mattress Firm for Mattresses?

    When Mattress buyers shop at both Amazon and The Mattress Firm, Amazon wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both Sealy and Serta for Mattresses?

    When Mattress buyers shop both Sealy and Serta, Sealy wins 54% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Mattress?

    Competitive price and Quality product were the top 2 reasons for brand purchase in Mattresses. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Mattress?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Mattresses. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Mattresses?

    Of those who bought Mattresses, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What is the most common time to replace a Mattress?

    10 years is the most common time to replace a Mattress. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data for the Mattress Industry

TraQline gives you unparalleled insight into mattress consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability in the mattress market


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Mattresses Market Share Insights from Durable IQ’s Q2 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers. Stay up-to-date with the latest Mattress Industry Statistics with TraQline’s market share data!

  1. Average Price Paid for Mattress was $763. This was down 1% from last year and up 21% from 5 years ago.
  2. Of the online Mattress purchases, 3% were shipped to store. 97% had it shipped to their home.
  3. Sealy and Serta had the highest consideration rates of all of the brands.
  4. Amazon had the highest online purchase rate of any of the leading brands.
  5. The Mattress Firm has gained dollar share the past 4 consecutive rolling 4Qs.
  6. Millennials top two favorite retailers are Amazon and Walmart.
Download FREE Infographic for more answers
Why do clients trust TraQline to track these major mattress industry brands and stores?

Mattresses categories measured by TraQline

  • Inner-spring coil mattress
  • Pocketed-spring coil mattress
  • Foam Mattress
  • Water mattress
  • Air mattress
  • Hybrid mattress
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Mattresses market trust TraQline to help them compete for market share. Our data, statistics, and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all mattress industry brands and all retailers, including nascent mattress brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure mattress market trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the mattress market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline delivers a comprehensive view of Online vs. Brick & Mortar, measuring online mattress retailers like Amazon and multi-channel splits like Costco.

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