Stay innovative with unparalleled major appliance insights

“Being new to the major appliance business, TraQline has helped me understand the business and categories more quickly and with a richer data set than I could have imagined. Thank you.” Michael – Category Management, Whirlpool

“TraQline provides a wealth of insights that extend beyond the core performance KPIs (i.e. share, draw, close). TraQline KPIs are built into our category strategic planning process, providing a performance and competitive intelligence tracking tool that delivers a credible and broad cross category view of the home improvement industry – useful cross functionally at all levels of management. The subscription is well supported with excellent customer service that is responsive, timely and flexible — demonstrating an authentic desire to ensure we make best use of content.” Susan Noguchi | Senior Marketing Manager Customer Insights | The Home Depot Canada

“With [TraQline] data we were able to show our partners in China the true view of the product in the U.S. We have shared with them the requirement to have gas cooktops and ranges. We have been able to highlight that it is not a fuel preference but actually the only choice in very specific parts of the country. We have shown the importance of width in refrigeration, highlighting that most of the homes in the U.S. must slide their refrigerator into a specific width and height and the need to meet those exactly otherwise the product has no chance of being sold in the U.S.” Richard Demert | Sr. Director Product Development Branding & Marketing | Galanz