Go Beyond Major Appliance Web and POS Data
TraQline gives you unparalleled insight into major appliance consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
- Market Share
- Brand / Retailer Mix
- Sales by price
- Regional Performance
- All Brands
- All Retailers
Line Review
- Retailer share
- White space analysis
- Popular features
- Retailer weaknesses
- Competitive weaknesses
Pricing Trends
- 10 years of history
- All brands / retailers
- Online
- Brick and Mortar
- Feature Pricing
Online vs. In-Store
- All Brands
- All Retailers
- Price Differences
- Amazon vs. Best Buy
- Shop online
Shopping Trends
- Why Bought Brand
- Stores bought
- Showrooming
- # Stores Shopped
- Why bought store
- Brand shopped but not bought
No other source can match TraQline’s depth of major appliance industry coverage and reliability
100
%Market Coverage
163
Brands Reported
258
Retailers Reported
866
KCategory Purchases
Major Appliance Market Share Insights from TraQline’s Q4 2022 Data
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
- Average Price Paid for Total Core Major Appliances was $956. This was up 5% from last year and up 30% for 5 years ago.
- Of the online Total Core Major Appliances purchases, 11% were shipped to store. 87% had it shipped to their home.
- Samsung and General Electric had the highest consideration rates of all of the brands.
- Samsung had the highest online purchase rate of any of the leading brands.
- Costco and Home Depot have gained dollar share the past 9 consecutive rolling 4Qs.
- Baby Boomers top two favorite retailers are Home Depot and Lowe's.
Why do clients trust TraQline to track these major appliance brands and stores?
Major Appliance categories measured by TraQline
- Microwave Ovens
- Clothes Washer
- Refrigerator
- Clothes Dryer
- Dishwasher
- Room Air Conditioner
- Free-Standing Range
- Freezer
- Waste Disposer
- Wine Chiller
- Cooktop
- Wall Oven
- Range Hood
- Built-In Range
- Trash Compactor
Go to Market with Confidence
Global leaders in the Major Appliance market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn moreIdentify Opportunities to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn moreLaunch Successful New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Learn moreMeasure Brand and Retailer Performance
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn moreTrack Regional and National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn morePrepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn moreCompare Online vs. Brick & Mortar Sales
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn moreReady to start a conversation?
Connect now with our Major Appliance Industry Experts
See what our users have to say about TraQline
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