Lowe's, Home Depot, and Best Buy were the top 3 retailers in US representing 63% of the Clothes Washer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Frigidaire had the highest close rate of the leading Refrigerator brands. Whirlpool was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Clothes Dryers, Samsung had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
64% of Freezer buyers shopped online while 32% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Total Core Major Appliances was $935 up 18% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
58% of Total Core Major Appliance buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Total Core Major Appliance buyers shop at both Lowe's and Home Depot, Lowe's wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Dishwasher buyers shop both Whirlpool and General Electric, Whirlpool wins 53% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Microwave Ovens. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Ranges. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Wall Ovens, 14% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
French Door Refrigerator and Side by Side Refrigerator are the most popular configurations. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into major appliance consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
Global leaders in the Major Appliance market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“Being new to the major appliance business, TraQline has helped me understand the business and categories more quickly and with a richer data set than I could have imagined. Thank you.”
“As an appliance Product Manager I find TraQline to be a very useful tool to have at my disposal when the need to refer to & explore the different overall retail market segments is needed. Excellent product!”
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