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MAJOR APPLIANCE MARKET RESEARCH & INDUSTRY INSIGHTS

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Major Appliance insights

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Major Appliance Source

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Comprehensive brand & retailer share insights
Which Retailers sell the most Clothes Washers?
Lowe’s, Home Depot, and Best Buy were the top 3 retailers in US representing 63% of the Clothes Washer market.
Which two of the top 5 Brands have the highest close rate for Refrigerators?
Frigidaire had the highest close rate of the leading Refrigerator brands. Whirlpool was second.
What percent of Freezer buyers shopped online and purchased online?
65% of Freezer buyers shopped online while 33% bought online.
Which retailer has gained dollar share over the most consecutive rolling 4Qs for Total Core Major Appliances?
Costco, Lowe’s and Home Depot have gained dollar share the past 9 consecutive rolling 4Qs.
Competitor Insights
For Clothes Dryer, what Brand has the highest unit growth rate in the past year?
Of the leading brands for Clothes Dryers, LG had the highest unit growth rate in the past year.
Who wins head-to-head when shopping at Lowe’s vs Home Depot for Total Core Major Appliances?
When Total Core Major Appliance buyers shop at both Lowe’s and Home Depot, Lowe’s wins 56% of the time.
Who wins head-to-head when shopping both General Electric and Whirlpool for Dishwashers?
When Dishwasher buyers shop both Whirlpool and General Electric, Whirlpool wins 53% of the time.
What are the top 3 rated Dishwasher brands?
Whirlpool and Samsung, are the top 3 brands for Dishwashers in January. Whirlpool has two of the top three SKUs (#1 and #2).
Consumer Insights
Which gender buys the most Total Major Appliances?
59% of Total Major Appliance buyers were Male.
What are the top 2 reasons for ‘Why bought brand’ for Microwave Oven?
Competitive price and Previously owned brand were the top 2 reasons for brand purchase in Microwave:OTR.
What are the top 2 reasons for ‘Why bought store’ for Ranges?
Competitive Price and Good Selection of Products were the top 2 reasons for store purchase for Built In Ranges.
Which state sells the most Wall Ovens?
Of those who bought Wall Ovens, 14% are from California.
SKU Level Insights
What is the total market share of the top 5 Freestanding Range SKUs for January 2024?
Whirlpool, Samsung, LG and Frigidaire each have models in the top 5 Freestanding Ranges. These five models account for 17.7%-unit share.
What was the top selling French Door Refrigerator model year-to-date?
Samsung – RF32CG5400SR was the top selling model year-to-date with a unit share of 2.8%.
How many Samsung Top Load Washer models are in the top 20 at Best Buy for January?
There are 5 Samsung Top Load Washers in Best Buy’s top 20. The top selling Samsung model is WA50R5200AW with 5.4% unit share at Best Buy.
In January 2024, how many Freestanding Range SKUs were available at Lowe’s?
Of the 1000+ SKUs in our SKU Metrix™ database, there were over 463 models available at Lowe’s.
Pricing insights
How has the average price of Total Major Appliances changed over the past few years?
The average price paid for Total Major Appliances was $921 up 16% versus 3 years ago.
For Refrigerator, what brand has the highest APP change in the past year?
Of the leading brands for Refrigerators, LG had the largest YOY price change at -12%.
What is the top brand French Door Refrigerator?
In January 2024, Samsung – RF32CG5400SR was the top selling model with an average price of $1,888.
What was the minimum price of the top selling Top Mount Refrigerator year-to-date?
The minimum price of LG – LTCS20020W year-to-date is $445.
Source: TraQline Data, Ending Q4 2023
BRICK & MORTAR VS ONLINE — AND BEYOND

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Extensive Major Appliance market share data
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Competitive intelligence — see the entire Major Appliancemarket
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The ‘why’ behind the buy
  • Understand purchase drivers, by brand and retailer
  • Discover stores and brands shopped before purchase
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SKU-level Major Appliance performance data
  • Monitor prices by SKU for over 17,000 SKUs
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  • Compare major appliances by feature, price, and more

Major Appliance categories tracked by TraQline

Microwave Ovens
Clothes Washer
Refigerator
Clothes Dryer
Range Hood
Dishwasher
Cooktop
Freezer
Room Air Conditioner
Free-standing Range
Built-in Range
Waste Disposer
Wine Chiller
Wall Oven
Trash Compactor

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TraQline has been at the forefront of Major Appliance insights for 20+ years. Combined with Durable IQ™, our innovative SKU Metrix™ and Hybrid POS™ platforms are redefining consumer insights – and helping take the guesswork out of your most difficult business challenges. From total market insights to pricing and features of a specific major appliance SKU, our solutions are designed to meet your business needs.

  • Market share (10 year trend)
  • Competitor & demographic insights
  • Quarterly market research data
  • Intuitive analysis & reporting
  • Market share by SKU
  • Analyze pricing, promotion, placement, product
  • Monthly updates & rankings
  • Share at “Big 3” appliance retailers
  • Store floor planogram data
  • 27,000+ Major Appliance SKUs
  • Compare pricing, attributes & availability
  • Normalized features across all brands
  • Twice weekly product updates

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