Major Appliance Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences, and all your competitors in the Major Appliance market?

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Lowe's, Home Depot and Best Buy were the top 3 retailers in US representing 59% of the Clothes Washer market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Frigidaire had the highest close rate of the leading Refrigerator brands. Whirlpool was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Clothes Dryers, LG had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
68% of Freezer buyers shopped online while 35% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Total Core Major Appliances was $860 up 14% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
58% of Total Core Major Appliance buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Total Core Major Appliance buyers shop at both Lowe's and Home Depot, Lowe's wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Dishwasher buyers shop both Whirlpool and General Electric, Whirlpool wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Microwave Ovens. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Ranges. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Wall Ovens, 15% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
French Door Refrigerator and Side by Side Refrigerator are the most popular configurations. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of coverage and reliability


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

Major Appliance Insights from TraQline’s Q2 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Total Core Major Appliances was $871. This was up 6% from last year and up 19% for 5 years ago.
  2. Of the online Total Core Major Appliances purchases, 13% were shipped to store. 85% had it shipped to their home.
  3. Samsung and General Electric had highest consideration rates of all of the brands.
  4. LG had the highest online purchase rate of any of the leading brands.
  5. Home Depot has gained dollar share the past 9 consecutive years.
  6. Baby Boomers top two favorite retailers are Lowe's and Home Depot.
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Why do clients trust TraQline to track these brands and stores?

Major Appliance categories measured by TraQline

  • Microwave Ovens
  • Clothes Washer
  • Refrigerator
  • Clothes Dryer
  • Dishwasher
  • Room Air Conditioner
  • Free-Standing Range
  • Freezer
  • Waste Disposer
  • Wine Chiller
  • Cooktop
  • Wall Oven
  • Range Hood
  • Built-In Range
  • Trash Compactor
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Major Appliance market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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