Major Appliance Market Research & Industry Insights

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Whether you need top-level retailer and brand data, or detailed share for a single SKU, TraQline delivers solutions that empower you to redefine innovation.

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Major Appliance Source

Gain a new understanding of the major appliance industry

Comprehensive brand & retailer share insights
Which Retailers sell the most Clothes Washers?
Lowe’s, Home Depot, and Best Buy were the top 3 retailers in US representing 63% of the Clothes Washer market.
Which two of the top 5 Brands have the highest close rate for Refrigerators?
Frigidaire had the highest close rate of the leading Refrigerator brands. Whirlpool was second.
What percent of Freezer buyers shopped online and purchased online?
64% of Freezer buyers shopped online while 32% bought online.
Which brand has gained unit share over the most consecutive rolling 4Q?
Samsung has gained unit share the past 9 consecutive rolling 4Qs.
Competitor Insights
For Clothes Dryer, what Brand has the highest unit growth rate in the past year?
Of the leading brands for Clothes Dryers, General Electric and Whirlpool had the highest unit growth rate in the past year.
Who wins head-to-head when shopping at Lowe’s vs Home Depot for Total Core Major Appliances?
When Total Core Major Appliance buyers shop at both Lowe’s and Home Depot, Lowe’s wins 56% of the time.
Who wins head-to-head when shopping both General Electric and Whirlpool for Dishwashers?
When Dishwasher buyers shop both Whirlpool and General Electric, Whirlpool wins 53% of the time.
How many different SKU brands make up the top 5 Dishwasher brands?
Samsung, Frigidaire, Whirlpool, and LG are the top 4 brands year to date. Whirlpool has two of the top 5 models (#3 and #4)
Consumer Insights
Which gender buys the most Total Major Appliances?
59% of Total Major Appliance buyers were Male.
What are the top 2 reasons for Why Bought Brand for Microwave Oven?
Competitive price and Quality product were the top 2 reasons for brand purchase in Microwave Ovens.
What are the top 2 reasons for Why Bought Store for Range?
Competitive price and previous experience of products were the top 2 reasons for store purchase in Ranges.
Which state sells the most Wall Ovens?
Of those who bought Wall Ovens, 14% are from California.
SKU Level Insights
What is the total percentage of market share of the top 5 Freestanding Range SKU’s for June 2023.
GE, Samsung and Whirlpool each have models in the top 5 freestanding ranges. These 5 models account for 16.7% unit share.
What was the top selling french door Rerigerator model in 2022?
Samsung 28 Cubic Ft. Model SKU: RF28T5001SR was the top selling model with a unit share of 4.2%
How many Samsung top load washer models are in the top 20 at Best Buy for June 2023?
There are 7 Samsung top load washers in Best Buy’s top 20. The top selling model is Samsung WA50R5200AW with 5.9% share of Best Buy
In June 2023, how many Freestanding Range SKUs were available at Lowe’s?
Of the 1000+ SKUs in our SKU Metrix database, there are over 468 models available at Lowe’s.
Pricing insights
How has the average price of Total Major Appliances changed over the past few years?
The average price paid for Total Major Appliances was $921 up 16% versus 3 years ago.
For Refrigerators, what brand has the highest APP change in the past year?
Of the leading brands for Refrigerators, Whirlpool had the largest YOY price change at 4%.
What is the price and model number of the top selling French Door Refrigerator
In June 2023, Samsung SKU: RF28T5001SR was the top selling model with an average price of $1,467
What was the minimum price of the top selling top freezer refrigerator in 2022
The minimum price of Frigidaire SKU FFTR1814WW was $599
Source: TraQline Data, Ending Q4 2022
Brick & mortar vs Online — and beyond

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Extensive major appliance market share data
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  • Analyze share for online sales, in-store sales, or both
  • Track 100% of appliance brands & retailers
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Competitive intelligence — see the entire market
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The ‘why’ behind the buy
  • Understand purchase drivers, by brand and retailer
  • Discover stores and brands shopped before purchase
  • Know your consumer with complete demographic data
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SKU-level performance data
  • Monitor prices by SKU for over 17,000 SKUs
  • Know which major appliance SKUs are winning
  • Compare major appliances by feature, price, and more

Major appliance categories tracked by TraQline

Microwave Ovens
Clothes Washer
Clothes Dryer
Range Hood
Room Air Conditioner
Free-standing Range
Built-in Range
Waste Disposer
Wine Chiller
Wall Oven
Trash Compactor

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TraQline has been at the forefront of major appliance insights for 20+ years. Combined with Durable IQ™, our innovative SKU Metrix™ and Hybrid POS™ platforms are redefining consumer insights – and helping take the guesswork out of your most difficult business challenges. From total market insights to pricing and features of a specific major appliance SKU, our solutions are designed to meet your business needs.

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