Home Depot, Walmart, and Lowe's were the top 3 retailers in the US, representing 57% of the Garden Hose market. TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Miracle-Gro had the highest close rate of the leading Lawn Care brands. Scotts was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Lawn Care, No Brands had unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
28% of Garden Hose buyers shopped online while 20% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Sprinklers was $23, up 28% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
54% of Rake buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Lawn Care buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Lawn Care buyers shop both Scotts and Home Depot, Scotts wins 61% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Lawn Care. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Lawn Care, 12% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
The most popular Garden Hose length purchased is About 50 feet. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
Global leaders in the Lawn Hand Tools market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
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“At MTD, we have used TraQline for several years as a tool to drive new business opportunities with key retailers. To be able to present opportunities to retailers with category share data on parts proved to be very beneficial to us throughout 2019.”
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