Kitchen Fixtures Market Share & Industry Statistics

How are you staying ahead of changing trends, customer preferences, and all your competitors in the consumer Kitchen Fixtures market? TraQline has extensive data on the kitchen market including cabinets, kitchen faucets, kitchen sinks, and so much more.

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  • Which Retailers sell the most Kitchen Sinks?

    Home Depot, Lowe's, and Amazon were the top 3 retailers in US representing 67% of the Kitchen Sink market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Kitchen Faucets?

    Glacier Bay had the highest close rate of the leading Kitchen Faucet brands.  Moen was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Kitchen Faucet, what Brand has the highest unit growth rate in the past year?

    Of the leading brands for Kitchen Faucets, Kohler had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What percent of Kitchen Fixtures buyers shopped online and purchased online?

    44% of Kitchen Fixtures buyers shopped online while 21% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Kitchen Counter top changed over the past few years?

    The average price paid for Kitchen Counter top was $2,426 up 24% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Kitchen Fixtures?

    54% of Kitchen Fixtures buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at Home Depot vs Lowe's for Kitchen Fixtures?

    When Kitchen Fixtures buyers shop at both Home Depot and Lowe's, Home Depot wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both Kohler and Krause for Kitchen Sinks?

    When Kitchen Sink buyers shop both Kohler and Krause, Kohler wins 74% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Kitchen Faucet?

    Appearance and Competitive price were the top 2 reasons for brand purchase in Kitchen Faucets. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Kitchen Cabinet?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Kitchen Cabinet. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Kitchen Fixtures?

    Of those who bought Kitchen Fixtures, 10% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What are the most popular Kitchen Sink configurations?

    Single bowl at 51% is the most popular configuration.

No other source can match TraQline’s depth of coverage and reliability in the kitchen fixture market

100

%
Market Coverage

121

Brands Reported

88

Retailers Reported

77

K
Category Purchases

Go Beyond Web and POS Data for the Kitchen Fixture Market

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought
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Kitchen Fixtures Market Share Insights from Durable IQ’s Q2 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out in the Kitchen Fixtures Market covering sinks, cabinets, faucets and more.. Our research uncovers WHY consumers buy and what features are most important to customers in the kitchen fixture market.

  1. Average Price Paid for Kitchen Fixtures was $1,265. This was up 2% from last year and up 10% from 5 years ago.
  2. Of the online Kitchen Fixtures purchases, 15% were shipped to store. 83% had it shipped to their home.
  3. Moen and Delta had the highest consideration rates of all of the brands.
  4. Glacier Bay had the highest online purchase rate of any of the leading brands.
  5. Ikea has gained dollar share the past 2 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Menards and Lowe's.
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Why do clients trust TraQline to track these major kitchen industry brands and stores?

Kitchen Fixtures categories measured by TraQline

  • Kitchen Faucet
  • Kitchen Cabinet
  • Kitchen Countertop
  • Kitchen Sink
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Go to Market with Confidence

Global leaders in the Kitchen Fixtures market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all kitchen fixture brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure kitchen fixture trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the kitchen fixture market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy kitchen fixtures and products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the kitchen fixture marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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See what our users have to say about TraQline

“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”

MikeDirector of Product Marketing
Delta

“Symmons purchased TraQline to better understand consumer buying patterns for faucets and tub/showers. The data helped us deliver better sales calls and product solutions for our customers.”

AmyMarketing
Symmons

“Just wanted to say “thank you” for all of your assistance and support! You are fantastic and truly responsive in providing GREAT customer service. Your professionalism and “can do” attitude is greatly appreciated.”

RicardoNational Field Sales Manager
LG
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100% market coverage. Unmatched consumer insights.